Marketing Omnichannel Strategist
Pay rate: £29.16 and £39.57 per hour.
Location: Basingstoke – Hybrid working
Duration: 12 months
Reporting to: Omnichannel & Digital Engagement Leader
An omnichannel approach is essential to ensuring a consistent and personalized experience for our healthcare providers – creating a consistent experience across digital and physical channels. By integrating touchpoints like email, social media, websites, and in-person engagements, we can deliver targeted, compliant messaging that builds trust and enhances engagement. In this role, you will be pivotal in executing our omnichannel strategy, ensuring our brand effectively reaches and resonates with our audience.
The role of the Omnichannel Strategist is critical to the evolution of our marketing and customer engagement capabilities to drive exceptional customer experiences with brands in our key therapy areas. Our OCE Strategist will be responsible for leading the orchestration of omnichannel initiatives in a dedicated therapy area or geography. Through effective cross-functional partnership, this role has a unique opportunity to have a great impact on best-in-class customer experiences. The key goal of this role is to help transform our business and operations towards improved outcomes for HCPs and their patients.
Responsibilities include, but are not limited to:
- Omnichannel Strategy Campaign Planning & Execution: Actively partner with brand leaders, recommending overall campaign strategy; own overall strategic development, execution, and measurement (websites, third party activities, emails, etc...).
- Digital Channel Ownership:
o Closely partner with OCE Digital Execution lead to ensure the successful development and deployment of campaign tactics
o Investigate and propose new technologies to increase overall brand awareness an reach
o Drive content re-use across all channels
- Data-driven Decision Making: Utilize data analytics and insights to measure the performance of campaign initiatives, identify areas for improvement, and make data-driven decisions to optimize tactics. Proactively offer insights and solutions to brand team and cross-functional partners.
- Campaign Measurement & Optimization: Establish key performance indicators (KPIs) to track the effectiveness of digital initiatives and provide regular reports and insights to stakeholders on campaign performance and ROI.
- Cross-functional Collaboration: Collaborate with internal teams, including E&C, Code Reviewers, external stakeholders (website design agency, source of authorities (SOA)) to ensure alignment of marketing efforts with overall business objectives and clear process layouts.
Desired candidate characteristics:
- Proactive and Solution-Oriented: Someone who anticipates challenges and takes initiative to find effective solutions, driving projects forward with a can-do attitude. Strong strategic thinking and problem-solving skills, with the ability to translate business goals into actionable marketing strategies.
- Highly Organized and Detail-Oriented: A candidate who excels at managing multiple projects simultaneously by maintaining a structured approach, paying close attention to details, and ensuring that all tasks are completed on time and within scope. This person should be adept at prioritizing tasks, managing resources effectively, and keeping the team on track to meet deadlines in a fast-paced environment.
- Collaborative Team Player: A person who thrives in a team environment, actively engages with cross-functional teams, and fosters a culture of open communication and cooperation.
- Effective and Persuasive Communicator: Someone who can clearly articulate ideas, tailor their message to different audiences, and influence others through strong verbal and written communication skills. This person should also be adept at listening and fostering open dialogue to ensure mutual understanding and alignment within the team.
- Adaptable and Open to Innovation: Someone who embraces change, is eager to learn and adopt new technologies, and is willing to pivot strategies based on data and emerging trends.
- Results-Driven with a Strong Work Ethic: A professional who is committed to achieving measurable outcomes, consistently delivers high-quality work, and is motivated by success. Proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
- Integrity and Compliance-Focused: A person who prioritizes ethical standards, ensures all actions align with compliance regulations, and maintains accountability in all aspects of their work.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; previous digital marketing experience preferred