About The Role
Team –
Direct Acquisition - Marketing
Working Pattern -
Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Knowledge of Google Analytics
- An analytical mindset
- Strong team player
What this role is all about:
The role is part of the Performance Marketing team where you will own digital marketing campaigns to deliver the Vitality UK Direct Sales target.
In this role, you will create and manage impactful marketing campaigns, predominantly across (but not limited to) search, social and display. Using performance marketing best practice you will manage performance and efficiency with agency support. This role will also have full ownership of creative production across all channels, planning media and reporting on performance.
Key Actions
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Using Excel & other reporting tools (looker studio, GA, SA360 & PowerBI) in order to carry out day-to-day job functions.
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Work with the media agency to set up campaigns for Google, Meta, LinkedIn, TikTok and drive our display strategy using best practice.
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Experienced in knowing the levers to pull to increase volume through the funnel and understanding how to challenge an agency for results.
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An always on approach to making improvements and changes to digital campaigns using but not limited to:
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Keyword research
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Audience research
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Creative improvements
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Budget recommendations
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Optimise campaigns in line with performance targets, including
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Bid optimisations (adjusting automated bid strategies and targets)
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Search Query Reporting
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Ad optimisations
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Audience analysis
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Create & own your product specific test roadmap.
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Analyse the data, giving insights into campaign performance and recommend optimisations to deliver to KPIs.
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Support the team in managing campaign budgets throughout the month via collating relevant information and keeping systems up to date.
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Collaborate closely with other marketing teams, digital product, data science and sales teams.
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This role will require you to own and run a creative test and learn program.
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Keep up to date with the latest digital marketing trends.
Essential Skills needed to fulfil this role:
- You have experience of planning and executing Google Ads campaigns and a good knowledge of Google Analytics and Google Data Studio.
- Solid understanding of digital marketing tracking and measurement.
- Advanced Microsoft Excel skills – formula / pivot tables / building simple models / dashboards.
- Enjoy working with numbers & an analytical mindset.
- Clarity in presenting data & ideas to others.
- Ability to work as a team, sharing your successes and more importantly failures (we can't be afraid to make mistakes and share them).
- Proactive attitude.
- Worked in a cross-functional team with other disciplines. For example product managers, developers, data scientists and sales teams.
So, what's in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, w
e will:
- Help you to be the healthiest you've ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.