Marketing Manager
I'm excited to be working on a fully rounded Marketing Manager role for this great UK Law Firm who has consistently demonstrated a high level of excellence in the legal sector. Working across all practice areas this Marketing Manager role will see you driving and implementing key strategic marketing campaigns and initiatives with both an internal and external focus.
As Marketing Manager, duties will include:
- Working with the COO to develop marketing strategy and take forward new initiatives
- Design and delivery of digital and marketing campaigns
- Plan and run online and in-person conferences and events to budget
- Ensure the website and intranet is regularly updated/refreshed with one eye on the user journey
- Run the firm's social media channels
- Update and develop the annual marketing and BD calendar, running associated communications and activity
- Coordinate directory and awards submissions and follow up
- Coordinate and assist with PR for major frameworks and framework members
- Support CSR committee and other committees with publicity for key initiatives
- Coordinate PR and press with firm's outsourced marketing consultants
- Co-ordinate articles and blogs from across the firm ensuring that they are promoted in a timely way
- Maintain brand consistency and build brand awareness
- Generate fresh and engaging ideas to raise the profile of the firm, practice areas and experience to support winning work, framework success and recruitment and retention.
What's needed:
- Previous proven marketing experience gained within a law firm or professional services environment
- Working knowledge of Indesign/Visio/Microsoft Publisher/Hootsuite and similar
- Experience with legal practice management systems (CRMs)
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