Marketing Product Manager (Accessories & Barrier Matting)
Macclesfield, Cheshire
Competitive Salary
Full Time, Permanent
Following our successful international growth strategy, we have an exciting and challenging opportunity for a dynamic Marketing Product Manager (Accessories & Barrier Matting) to join us in Macclesfield, Cheshire.
Key Responsibilities:
- Research, define, develop and implement a marketing plan for the product category with emphasis to varying customer groups - Specifier, Contractor/Installer and Distributor
- Active participation in the new product development process for Accessories ranges (e.g. Stair Edgings, Floor Trims, Barrier Matting) including; Initial research, preparation of a business plan, design and development of promotional and sampling materials, training of internal teams and briefing in a marketing communication plan
- Provide 12-24 month analysis for post launch product success.
- Attend customer visits, seminars, and exhibitions to build and ensure a regular understanding of our customers needs, competitor activities and changes within our markets and sectors
- Conduct market research (qualitative and quantitative) to establish the size of a market, key players and competitor profiling etc.
- Working alongside the Marketing Communications Team - develop promotional and awareness campaigns for nominated products to increase product / brand awareness and to drive increased sales lead generation
- Membership and attendance at relevant industry bodies and groups to represent Gerflor/Gradus
You will have:
- Solid experience in a product marketing role within interior finishes in the UK construction sector
- A good understanding of the routes to market and the roles of specifiers/architects, contractors/installers and distributors
- A keen eye for detail and ability to apply this to multiple projects and tasks
- Willingness to travel within the UK
- The ability to communicate with multiple teams and at multiple levels across the Business
Desirable:
- Experience within the commercial interiors sector of the UK construction market.
- Strong analytical and commercial skills as well as a good understanding of research methods
In return we offer:
- Competitive salary package
- Monday to Thursday
- 26 days annual leave plus bank holidays (4-5 days saved for Christmas shutdown) pro rata.
- Option to purchase a further 5 days of annual leave.
- Employee Benefits Platform provided by VIVUP which includes Employee Assistance Programme - 24/7 free confidential advice, Discounted Gym Membership, discounted high street shopping and Cycle to work Scheme.
- Proactive and supported Probation Period - usually 6 months
- Group life insurance and death in service.
- Pension auto-enrolment after 3 months, 3% employer (rising to 6% after 12 months) 5% employee.
- Occupational Health Services
- Discounted Gym Membership with Everlast Gym
- Refurbished and prestigious Head Office/Warehousing building close to all transport links.
- Extremely high retention in a family orientated business.
The Company
Gradus Ltd (a Gerflor company) are manufacturers of flooring accessories, entrance matting, wall protection and specialist LED lighting systems. Our attention to detail, forward thinking and passion for improvement has led to our success in the UK and International markets.
We have customers ranging from designers & architects to contractors and building owners, spanning all market sectors including Commercial Office, Education, Healthcare, Residential, Retail, Leisure & Hospitality.