Relocruitment are delighted to be working alongside one of the leading refinishing companies in the manufacturing paint world. They have a strong presence in the body shop world and pride themselves on their family-like company culture.
Due to their continuous growth, they are now seeking an experienced SEO / PPC Specialist to join their busy team based in Kent. With a global presence focused on North America, the chosen candidate will assist the Head of Marketing in entering the American market.
The ideal candidate will have a strong understanding of both search engine optimisation (SEO) and pay-per-click (PPC) advertising, with a proven track record of managing successful campaigns for websites targeting the UK and North American markets.
This is a great opportunity to join an expanding company who are offering career growth, professional development and a great working environment.
This is a full-time, office based role, working hours are Monday - Friday, 7:30am - 4:30pm with the occasional possibility to work from home.
Key Responsibilities:
SEO Strategy and Execution:
- Develop, implement, and manage comprehensive SEO strategies tailored to the UK and North American markets.
- Conduct thorough keyword research and analysis to identify opportunities for organic growth.
- Perform on-page and off-page optimisation, including meta tags, content optimisation, link building, and technical SEO.
- Monitor and analyse SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
PPC Campaign Management:
- Plan, execute, and optimise PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising networks.
- Conduct keyword research and selection for PPC campaigns, ensuring relevance and high ROI.
- Create ad copy and landing pages to improve click-through rates (CTR) and conversion rates.
- Monitor campaign performance, analyse data, and adjust strategies to meet KPIs and ROI targets.
- Provide regular reports on campaign performance, insights, and recommendations for improvement.
Collaboration and Communication:
- Work closely with the content and design to ensure consistent and effective marketing strategies.
- Liaise with key stakeholders to understand business objectives, provide regular updates, and present performance reports.
- Collaborate with the marketing team to integrate SEO and PPC efforts with other marketing initiatives
Qualifications and Skills:
- Proven experience as an SEO/PPC Specialist or similar role.
- In-depth knowledge of search engine algorithms, ranking factors, and the latest SEO best practices
- Hands-on experience with Google Ads, Bing Ads, and social media advertising platforms.
- Proficiency in using SEO and PPC tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Experience with website analytics tools e.g. Google Analytics and A/B testing tools
- Familiarity with HTML, CSS, and JavaScript is a plus
Benefits:
- Profit share scheme after successful probation
- Opportunities for career growth and professional development
- Supportive work environment
- Monday- Friday 7:30am - 4:30pm
- Company Pension scheme
- Lunches provided on occasions
- Access to online training and development platform
- 28 days holiday, including statutory Bank Holidays