As the Marketing Coordinator, you will be responsible for planning and executing marketing campaigns which contribute to the marketing strategy and business objectives. The ideal candidate will have knowledge across a wide range of marketing activities including branding, communications, advertising, social media, SEO, and design. The applicant must have a high level of attention to detail with strong organisational skills as you will be managing multiple projects to meet tight deadlines.
This is a maternity cover contract running from June 2024 to March 2025.
Responsibilities
- Contribute to the marketing strategy by undertaking campaigns and activities that meet marketing and business objectives
- Uphold brand guidelines across all business activities, internally and externally to ensure consistent communications, messaging, and imagery
- Support the sales team with marketing campaigns by planning and executing a range of marketing activities which contribute to the objective of the campaign
- Update the website with news, product updates, case studies and technical articles when necessary using the CMS (Content Management System) and ensuring branding consistency
- Create new content regularly to raise awareness of the company and improve our organic SEO (Search Engine Optimisation) ranking
- Schedule regular engaging posts on LinkedIn to maintain and increase our followers, ultimately leading to raising awareness of the company and generating enquiries
- Maintain relationships and regular contact with suppliers
- Support the sales team with exhibition planning and management
- Design adverts, leaflets, and other literature when required, applying branding guidelines and artwork best practices
- Work with the Sales Manager and sales team to provide additional marketing support when requested
- Occasional travel to work with teams at other locations and/or events
Essential Skills and Qualifications
- Experience in a marketing role or similar
- Knowledge of traditional and digital marketing platforms
- Knowledge of Adobe Acrobat and Adobe Photoshop or Adobe InDesign or similar
- High level of attention to detail