The Role
Successful Candidates must demonstrate business acumen, relevant experience with marketing/sales tools and related content, and have excellent project management, communication and team skills.
Key elements of this role include:
- Leading on marketing opportunities for Health & Benefits GB.
- Working with our Health & Benefits team of consultants in a collaborative manner to develop materials that support growth opportunities.
- Supporting Request for Proposal (RfP) responses from clients and prospects.
- Network internally/externally and represent WTW at industry events as appropriate.
- Developing and maintaining all H&B propositions. Working with proposition owners, core business pillar leaders and GAL to ensure all documents and materials are stored in the right locations and updated to maintain relevant information.
- Maintain knowledge of latest WTW sales materials – value propositions, survey insights, correct format and style to apply through H&B materials.
- Stay abreast of industry best practices, emerging trends and innovations.
- Conduit for internal and external events, preparing materials, provide resources for presenters, follow-up activities and support with logistics.
- Driving and delivering marketing campaign activity, co-ordinating the necessary resources to ensure a success.
- Support and plan events, such as conferences, seminars, webinars etc. that facilitate business development opportunities.
- Utilisation of Dynamics CRM tool – Click Dimensions – to create and send mailers, campaign tracking, follow-up and success measures.
- Interface with external resources i.e. Cameron Wells agency to create and deliver marketing campaign materials such as Vendor24.
- Manage agreed budgets to complete activities, timelines and resources.
- Extend and develop external profile of WTW H&B – working with PR resources to develop and grow profile.
- Co-ordinating external membership with professional associations to drive and develop business development.
- Introduce thought leadership on LinkedIn and other channels working with subject matter experts to develop content to drive interest.
- Commercial focus to support H&B revenue growth aspirations.
- Develop profile within H&B and across other lines of business to promote H&B. Including key stakeholders, clients, partners, industry influencers.
- Collaboration – support activities to develop materials that will facilitate cross sell to existing clients.
- Provide regular updates and reports on campaigns and development of H&B materials.
- Ad-Hod tasks as requested by Senior Management.
The Requirement
- Excellent communication skills – written and oral communication skills.
- IT skills – MS Office and particular PP
- Deep knowledge in Health and Benefits, including benefits administration and flexible benefits as well as a proven track record for marketing support and successful initiatives in a large corporate environment.
- Interest and aptitude in keeping abreast of latest developments in global benefits approaches and contributing to the development of new tools and approaches.
- English language skills required and additional language skills a bonus.
- Proactive networking, internal and external.
- Ability to employ and understand digital technology and social media and identify new uses to improve business outcomes.
- Market knowledge / intelligence to help shape proposition and positioning.
- Strong and developed LinkedIn profile and experience.
- Proven ability to utilise CRM systems for marketing campaigns - MS Dynamics would be preferred.
WTW is an equal opportunity employer
WTW believes that effectively managing a diverse workforce is vital to our business strategy. We have an obligation to our organization, ourselves and our clients to hire and develop the best people we can find. We will continually review our policies and practices to ensure that all areas of the employment process (including recruiting, hiring, work assignments, compensation, benefits, promotions, transfers, company-sponsored development programs and overall workplace experience) are free from discriminatory practices. We are committed to equal employment opportunities at WTW.