Taunton Leisure is a family run independent outdoor sports retailer with over 45 years of history. We are a growing multi-channel retailer across three stores, web and marketplace channels.
We have a fantastic opportunity to join our team as an Ecommerce Manager. Working with premium brands, products and with a team that is motivated to give excellent service and drive quality at every turn.
This role is office based, full time in Taunton with potential for some hybrid working after an initial training and qualifying period.
About the role
- Accountability for web sales and commercial targets across digital channels
- Management of the acquisition strategies to attract quality traffic and exposure for tauntonleisure.com, management of the marketing budgets to ensure efficient ROAS.
- Responsibility for how our brand "feels" digitally to ensure new customers are engaged and encourage repeat customers.
- Ownership and organisation of tauntonleisure.com website to ensure appropriate merchandising to allow for easy navigation for our customers.
- Identifying new opportunities to help drive further sales.
- Management of our PPC agency to drive performance of our search campaigns - conduct weekly calls, monthly KPI reviews and ongoing communication of business objectives.
- Increasing visibility in search engines by leading and signing off SEO projects. Work with our SEO agency to implement recommendations, collaborating with ecommerce, content and marketing colleagues.
- Provide reporting and analysis on the digital business to the senior management team with improvement plans where necessary.
- Identifying key technologies and improvements to the user experience and conversion funnel.
- Continuously reviewing listings, product pages & sales performance, reworking content and promotional plans as required to drive sales and engagement, identifying the best way to present brands, features and benefits to end users.
- Drafting customer-facing emails using Mailchimp, delivering engaging and highly converting email communications.
- Developing email engagement journeys to cross promote and develop revenue from the email channel.
- Working closely with our Customer Services team to ensure a fantastic customer experience.
- Conduct regular research of competitor online activity.
- Line management of the ecommerce assistant.
- Working closely with the buyers, operational, marketing, creative and customer services teams to ensure the digital and direct to consumer business runs at full potential.
About you
Taunton Leisure retails premium outdoor brands. We are outdoor people and love adventure travel, camping, trail running, cycling, mountains and hills and lots in between.
A successful candidate ideally needs to "get this" and share our values that a day outdoors is a great day, whatever the weather. Outdoor people are our customers, being one or understanding them goes a long way to making the role a success.
This role would ideally suit someone with a wide skill set in ecommerce with experience to hit the ground running. We also welcome applicants that perhaps don't tick every skill below or have less years in ecommerce but are ambitious and are ready to take the next step.
- 4-5-year ecommerce experience in a competitive business to consumer industry.
- Extensive knowledge of eCommerce channels, technology, practices, and data management.
- CMS platform experience, Magento / Shopify or similar.
- Experienced user of data insights to optimise digital marketing and ecommerce performance, using tools such as GoogleAnalytics, Google Ads, Google Merchant Centre, Microsoft Ads and more.
- Strong grasp of SEO principles and measurement.
- Experienced in managing key day to day relationships to an agreed budget with software or service providers.
- Highly commercially aware, with the ability to acquire a broad understanding of all aspects of the company's product range, operations, and business objectives.
- Experience of Social Media Marketing to drive engagement.
- Past successful management of digital paid advertising of various types.
- You will have an eye for good user experiences, what excellent customer service looks like and your part in delivering that.
- The role is not designing, we have marketing and visual roles for that, but we require you to have an eye for web design. The user experience across different devices and showcasing our brand online is absolutely essential.
- The role is not coding, we have a development company for that, but knowing what makes a website run, from DNS to CSS, html, scripts and API integrations will significantly help you.
- Good verbal and written communication skills. Ability to motivate, influence, challenge, take the initiative, make decisions, suggest alternatives, work to deadlines and schedules.
- Strong level of general computer literacy, including prior experience with website content management, email management systems, Office products, particularly Excel.
- Experience of GDPR processes, compliance and digital system's key role in that.
- A keen interest in staying up to date with the latest digital news, developments and trends.
Our Offer
- On target earnings £35 - £45k depending on experience, capabilities and skills.
- Competitive holiday entitlement
- Quarterly and annual target related bonus.
- Attendance at outdoor training events such as mountain skills, backpacking, camping trips.
- Opportunity to test, review and keep outdoor clothing and equipment.
- A relaxed friendly working environment with a supportive team to work together on achieving our goals. The average length of service in our current head office team is 15 + years.
- On site car parking.
How to apply
Applications with an up to date CV and covering letter please, this should include why you are interested in the role and what experience and skills you can offer.