PPC Executive
£26-35k + Excellent Benefits
Fareham
VR/10378
This is an exciting new role, working for a well-established digital marketing agency with an excellent reputation and reach. Well suited to an experienced PPC specialist with an agency background who is eager to learn and develop within a supportive, fun environment
Your role will involve:
- Planning, developing, implementing, tracking and optimising all paid marketing campaigns and channels
- Creating and building campaign strategy, research keywords, analysing competitors and continuous testing and optimisation
- Maintaining and monitoring keyword bids, daily and monthly budget caps, impression share, quality score and all top-level account metrics
- Generating new paid search campaigns, ad groups, and accounts and aiding in the creation of new paid search marketing initiatives
- Landing page optimisation / implementation, creative copy testing and optimisation
- Carrying out competitor analysis
- Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, and all facets of paid search following corporate objectives
- Creating reports for management and clients
- Monitoring and administering web analytics dashboards, reports and essential reporting tools, and highlighting areas of importance
- Implementation of A/B, splits and multivariate testing across all accounts
You will be the ideal candidate due to your:
- Experience in PPC Management, ideally gained within an agency
- Content development and optimisation
- Solid working knowledge of Google, GDN and Bing
- In-depth reporting and analysis
- Excellent Organisational skills
- Outstanding written and verbal communication and literacy skills
- Must have the ability to work well independently and as part of a team
This is a great opportunity for you to join a forward-thinking agency with an enviable client list. Please apply now if this sounds like the role for you!