We are recruiting on behalf of a growing EdTech company that provides innovative digital workspaces and branded intranet solutions using Microsoft 365, Teams, and SharePoint. As a Marketing Executive, you'll play a pivotal role in shaping and executing marketing strategies to drive engagement and new customer sales in the education sector. 1 to 2 days required on a weekly or monthly basis.
This is an excellent opportunity to get hands-on with both digital and traditional marketing tactics, helping the company increase brand awareness and generate leads through innovative campaigns. Excellent benefits on offer.
Key Responsibilities
- Collaborate with product and sales teams to create compelling content for various channels (website, social media, events materials, and more)
- Manage and optimise the company website for user experience and SEO, improving performance metrics such as conversion rates and user engagement
- Drive content strategy, producing regular, engaging content (e.g., e-books, articles, infographics) that aligns with market trends and business goals
- Plan and manage participation in key industry events, ensuring the brand is effectively represented
- Execute the company's social media strategy, increasing following and engagement
- Develop and implement demand generation strategies, including digital advertising (social, search, and display)
- Manage email and direct mail campaigns to nurture leads and convert interest into opportunities
- Track and report on the effectiveness of marketing efforts and stay within budget parameters
What You'll Bring
- At least 2 years of experience in a marketing role, ideally with exposure to both digital and traditional marketing strategies
- Excellent written and verbal communication skills, with an eye for detail and creativity
- Proven ability to produce high-quality content across various platforms on deadline
- Experience with CRM, CMS, social media management tools, web analytics, and email broadcast platforms
- A passion for the education sector and understanding of its key drivers
- Knowledge of Adobe design tools and Canva is a plus
Who You Are
- Self-motivated and results-driven, with a focus on achieving business growth
- A natural planner who thrives on managing multiple projects and deadlines
- Positive and collaborative, able to work effectively with both internal teams and external stakeholders
- A keen interest in staying updated on the latest marketing platforms, technologies, and trends
Apply Today!
If you're ready to make a significant impact within a dynamic and innovative EdTech company, we'd love to hear from you. Apply now to join a fast-growing team dedicated to enhancing education through cutting-edge digital solutions.