Our client is looking for a Marketing Executive to join their expanding team based in the heart of London. The Marketing Executive plays a vital role in a dynamic, fast paced marketing team and is responsible for planning, developing and delivering marketing content that's unique and engaging. This may include but not limited to, direct mail/email, brochureware, website, articles, case studies, sales support materials, videos, social media and other collateral, all in line with our client's brand, tone and voice across all channels. This role will work closely with proposition owners and senior managers, supporting sales strategy and influencing how they continue to develop the voice and thought leadership of their organisation.
Responsibilities:
- Lead the implementation the practice's marketing strategy and content marketing plan to strengthen the relationship with existing clients and attracts prospective new clients;
- Manage the practice's brand presence across approved channels including the website, socials, search and print;
- Create and maintain adverts and advertising material, including the distribution to clients and new prospects;
- Preparing, formatting, and editing a range of documents in Canva;
- Creating and interpreting a variety of reports within Salesforce, a key focus on key marketing campaigns;
- Organising and planning the production of all major marketing materials by working closely with printers and other involved parties.
- Familiarizing yourself with all products and services offered by the company
- Contributing towards team success; recommending improvements to systems and processes where necessary;
- To support research to identify new markets and customer needs;
- Report on data and present back to the team;
- Work closely with the rest of the marketing department to develop bespoke campaigns to relevant prospects.
- Develop and implement a comprehensive social media strategy to achieve brand awareness, audience engagement, and lead generation.
- Create compelling social media content (text, images, videos) across various platforms (e.g., Facebook, Instagram, Twitter, etc.).
- Manage and monitor social media channels, responding to comments and messages in a timely and professional manner.
- Analyse social media performance metrics and identify opportunities for improvement.
- Using social media to build relationships with potential clients.
Knowledge and experience:
- 2 years of marketing/lead generation experience required;
- Financial advice industry experience is preferred but not essential
- Good level of IT literacy is essential, as you'll be required to document your sales activity and pipelines in a CRM system
If you are interested in applying for this position, then please submit a copy of your CV to Josie at Artemis Recruitment.