Great opportunity for a Marketing Executive, marketing graduate to join the UK Marketing team of this global FinTech company based in stunning offices in central London. You will play a critical role in driving existing customer growth and retention of customers within the small and medium sized business marketplace. 12 month contract, with likely extension after this.
You should be a marketing graduate with around 3 to 5 years experience in account based marketing, upsell and retention programmes and marketing automation tools, including SALESFORCE.
R esponsibilities:
- Team up with the UK marketing lead and sales team to build and develop the existing customer growth strategy
- Build and execute the account based marketing strategy and plan to deliver commercial results, covering both large firm and small practice/bookkeepers
- Drive marketing campaigns including product education, product launch roll-outs, offer promotions and advocacy activations
- Utilise a range of channels and formats including email marketing, webinars, video, case studies, product demos, social, events and sales enablement.
- Be responsible for drafting a range of content for lifecycle comms.
- Run webinars using Go to Webinar.
Benefits
- 12 month contract, likely extension
- Global company
- Opportunity to develop your marketing skills
- Free breakfast