Marketing Coordinator

Post Title: Interim Marketing Coordinator

School/department:?? Sussex Sports
Hours: Full time (36.5 hrs per week) - Mon-Fri
Contract: Interim until 28th November 2025
Salary: Grade 4 (£25,733 - £29179) pro rata

GENERIC ROLE PROFILE

Role description:

This is an interim appointment to design and deliver a marketing campaign to drive awareness of a new investment in sport, new gym provision and a membership drive leading into the new September 2025 academic year. Work will include development of the marketing plan, collaboration with central marketing, comms and Student Union marketing teams to deliver a joined-up campaign of awareness and enhance membership sales. To ensure web pages and social accounts are up to date and deliver material around Open Days,' Applicant Visit Days and a plan to deliver freshers week activity and marketing plan, webpages and on/ offline materials for promotions.

PERSON SPECIFICATION

ESSENTIAL CRITERIA

1. Good secondary education (see role-specific criteria below).
2. Effective planning and organisational skills to organise own workload and priorities.
3. Effective oral and written communications skills to work with colleagues and customers providing information and responding to questions and queries.
4. Ability to work flexibly within a small team and on own initiative.
5. Competent IT skills to effectively manager own workload - MS Suite.

ESSENTIAL ROLE-SPECIFIC CRITERIA

1. Good computer literacy and IT Skills. Ability to use Adobe Creative Suite 6, specifically Photoshop, InDesign, Premier Pro and Illustrator.
2. Relevant degree or equivalent qualification or experience
3. Proven ability to create content, including proof reading, copy editing and ability to adapt communication for different channels and audiences.
4. Understanding of social media how to be an active and influential part of the social media community
5. Understanding the importance of branding in communications, and the ability to work within brand values.
6. Working knowledge of social media monitoring, scheduling and web analytics
7. Evidence of an interest in promoting Sport, Fitness and Well-being and be able to demonstrate the wider value of Sport in a Higher Education setting.
8. Proven ability to engage positively with a wide range of customers.
9. Experience of developing promotional material and implementing communications plans.
10. Experience of keeping records and monitoring and evaluating responses to marketing campaigns
11. Experience of evaluating web content and making suggestions for improvement
12. Graphic design skills and experience working with CS6.
13. Understanding of brand identity and brand values and how visual identity reflects brand.
14. Proven experience building an audience through social media.
15. Occasional unsocial hours to cover events/competitions etc.

DESIRABLE CRITERIA

1. Experience of Google Analytics and Search Engine Optimisation
2. Photography experience and skills using Canon DSLR or equivalent.
3. Video production and editing experience and skills using Canon DSLR or equivalent.
4. Experience in using HTML and packages such as Mail chimp.
5. Relevant experience working in a university or similar environment.
6. Additional qualification in digital/social media marketing