Head of Brand & Content
The Role: Head of Brand & Content
PIB Group are actively recruiting for a Head of Brand & Content to join the team. The role will require you to take ownership of the brand and content strategy across our Wholesale, Retail and Specialist Divisions. You will take ownership and champion our circa 15 brands, including development of brand vision, values, competitive positioning and messaging.
Responsibilities:
- To stretch our existing brands into new and adjacent markets across the UK and Europe, and, where appropriate, launch new brands
- Owning all Brand marketing budgets and commercial outcomes (including sales, revenue and commission targets)
- Be responsible for developing brand propositions for different customer groups and distribution channels
- Lead a team of brand, content and creative marketing specialists
- Lead the development of a robust content marketing strategy, encompassing various channels such as digital, social media, print, and events.
- Ensure that the content strategy aligns with the brand and contributes to the overall marketing objectives.
- Owning the customer communications development and sign off process
- Leading the Brand and Content marketing team and managing performance through the ongoing review of performance metrics.
- Work across the marketing team to develop integrated plans and campaigns, aligning brand and content broader marketing activity
- Manage 3rd party agency relationships and outsourced activity associated with Brand and Content marketing
Experience:
- 10 Years+ Brand and Content Marketing with proven experience in a senior Brand marketing role, with a track record of successfully building brand strategies and commercially focussed content.
- Proven experience leading brand development/management building brand within targeted communities and stretching brands into new markets
- Strong understanding of building brands that compete across a variety of distribution channels eg digital, affiliate and broker channels
- Experience of building and scaling a content production infrastructure
- Experience setting out a medium-term, brand and content growth plan for the company, both in the UK & Ireland, and in international markets as we turn to global expansion.
- Excellent understand of brand and content marketing metrics and how these contribute to the overall business objectives (eg Revenue, EBITDAE targets)
- Knowledge of working in a regulated market preferred but not required (Priority will be around brand and content experience, knowledge and delivery)
- Good understanding of marketing technology relevant to brand and content management
- Strong analytical and strategic skills
- Experience in growing brands in niche markets a bonus
- Experience expanding existing brands into European markets a bonus
Further Information
As well as a competitive salary we offer the following benefits -
- Competitive holiday allowance with the annual option to buy additional days
- Death in Service benefit of x4 salary
- Company pension scheme
- Parking at the office
- Very generous maternity and paternity leave packages
- A flexible benefits package which allows you to add additional benefits to your overall package
- Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more
- Referral schemes
- Discounted rates on PIB products
- We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support, health screening, will writing, menopause support, books, stopping smoking and much more
- We also offer a wide range of discounts including a kids pass - giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
- PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development
- Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity
- PIB Group are committed to improving their environmental impact in a responsible way. From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB's carbon footprint.
Why Work For Us?
PIB Insurance Brokers are a dynamic insurance broker attracting individuals with a wealth of experience in the insurance market. We provide expertise across a broad range of specialisms including professions, property, construction, transportation, trade credit, real estate, leisure, construction, haulage, and charities.
This is an exciting time to join the team in one of our offices around the UK. Collaboration is at the heart of everything we do and we believe that working together as one team is better for our customers, our businesses, and our employees.
PIB Insurance Brokers is part of PIB Group, which means that we can enjoy the strength and leverage that come with being part of a larger group for the benefit of our people as well as our customers.
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