Marketing Executive
Job Purpose:
As Marketing Executive, you will play a pivotal role in supporting the marketing efforts for a portfolio of trade exhibitions ad magazines. Working closely with the Brand Manager and both internal and external stakeholders, you will contribute to the development and execution of comprehensive marketing strategies aimed at maximizing attendance, engagement, and overall success of our events and the growth of our publications.
Main responsibilities
:
Assist in the creation and implementation of marketing plans and campaigns to promote the exhibitions across various channels, including digital, social media, email, and print
Collaborate with internal teams to ensure marketing materials are developed and distributed effectively and on time and on budget
Create and execute email newsletters and partner emails and report on results
Develop relationships with internal partners to leverage promotional opportunities within our own publications and external partners to broaden our reach through collaborative marketing and contra deals
Conduct market research and analysis to identify target audiences, industry trends, and competitor activities
Utilise analytics tools to monitor and evaluate the performance of marketing campaigns, providing insights and recommendations for optimization
Support the sales team with exhibitor promotion, developing materials and creating campaigns
Work with the data team in the development and maintenance of our marketing databases
Provide general support to the marketing department as needed.
Key duties:
Content creation: Drafting compelling copy for promotional materials, website content, social media posts, and email campaigns.
Campaign management: Assisting in the planning, execution, and tracking of marketing initiatives across multiple platforms.
Research and analysis: Conducting market research, analyzing data, and preparing reports to inform decision-making and strategy development.
Collaboration: Working closely with cross-functional teams, including sales, operations, and design, to ensure alignment and synergy in marketing efforts.
Event support: Assisting with on-site marketing activities during trade exhibitions, including signage placement/visitor experience, gathering testimonials etc.
Key skills required:
Excellent written and verbal communication skills.
Strong organizational and time management abilities, with great attention to detail.
Strong IT skills including Microsoft Office, social media scheduling tools, website CMS systems, Email Service Providers/CRMs etc.
Solid understanding of digital marketing principles and platforms, including Google Analytics.
Analytical mindset with the ability to interpret data and derive actionable insights.
Creative thinking and problem-solving skills.
Ability to work effectively both independently and as part of a team in a fast-paced environment.
Flexibility and adaptability to changing priorities and deadlines.
This is a hybrid role and you will be required to be in the office a minimum of 3 days per week.
Due to volume, we are unable to respond to unsuccessful applications.
If the above sounds like you, do not hesitate to apply now!