Our fantastic client is seeking a forward thinking and proactive Marketing Executive to support a fast-growing global business. You'll be taking on this pivotal role to generate new business communications and manage inbound and outbound marketing efforts. This is a fantastic opportunity for a driven individual with a strong foundation in marketing (agency or in-house) and a keen interest in analytics and creativity.
Key Responsibilities will include:
- Manage all inbound enquiries and lead nurturing using HubSpot
- Create content-driven campaigns to attract potential clients (e.g., content downloads, lead magnets) and softly engage them.
- Work with the wider team to develop strategies for lead engagement.
- Track client needs and provide valuable insights to enhance the client experience.
- Lead outbound marketing campaigns targeting high-value prospects globally, particularly in the US.
- Develop a strategic prospecting campaign for a pre-identified client list, focusing on building and nurturing relationships.
- Utilise tools like Excel, Lead Forensics, Lead Feeder, and LinkedIn to identify, engage, and convert leads.
- Implement LinkedIn and advertised campaigns to reach target clients and enhance brand visibility.
- Work closely with internal and BD teams to develop marketing strategies that align with business development objectives.
- Set clear KPIs, track deliverables, and continuously optimise performance based on analytical insights.
- Create data-driven strategies and present them to the team and leadership to inform decision-making.
- Provide detailed analysis and reports on campaign performance, lead conversion, and ROI.
- Design and oversee video, written content, and other creative assets, ensuring alignment with the overall marketing strategy (you won't be executing the content yourself but overseeing the strategy).
- Develop conversation-starters and assets to engage prospects at key touchpoints.
- Lead event-based marketing strategies for client and prospect events, round tables, webinars, and in-person meetings.
- Be present at key events, acting as a first point of contact for marketing queries and managing follow-up communications.
Key Skills & Experience required:
- Proven marketing experience (in-house or agency) with a strong grasp of both creative and analytical marketing fundamentals.
- Experience managing CRM systems like HubSpot, or similar, to track leads, nurture relationships, and manage campaigns.
- Strong analytical skills; comfortable working with data, tracking KPIs, and driving insights for continuous improvement.
- Experience with prospecting tools such as Lead Feeder, Lead Forensics, and LinkedIn Ads would be highly desirable.
- Familiarity with tools like Excel for data analysis and reporting.
- Highly organised and able to manage competing priorities in a fast-paced environment.
- Excellent interpersonal skills with the ability to manage relationships with internal and external stakeholders.
- Curiosity and willingness to learn, paired with the initiative to push forward new ideas.
This role offers the chance to flex both your analytical and creative muscles, working closely with a supportive and passionate team. You'll be at the heart of our new business strategy, helping us grow relationships, track client needs, and deliver exceptional value. If you're ready to take the next step in your marketing career and join a thriving global company, we'd love to hear from you! Apply now to be considered.