Role: Content Marketing Executive – Castleford.
Salary: up to £34K per annum.
Benefits:
- Hybrid working.
- Free parking.
- Contributory pension.
- Employee assistance programme.
- Employee benefits – discount scheme for retailers/cinema etc.
Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.
In this role, you will deliver impactful marketing content and help execute our brand / solutions positioning across offline and online channels. To drive awareness and engagement in line with annual strategic plans.
Responsibilities:
- Deliver our content marketing strategic plan in line with agreed priorities.
- Shape the message – craft the core messages that deliver our solutions positioning.
- Deliver the high quality, engaging content across identified priority areas of the business.
- Content creation - create a wide variety of content - web, videos, presentations, sales support.
- Promote content across online and offline channels – SEO, PPC, email campaigns.
SPECIFIC RESPONSIBILITIES
- Content strategy development – develop and execute content strategies aligned with business goals
- Market research – conduct market research, competitor analysis and keyword research linked to content priorities, positioning and creation.
- Content creation – produce high quality and engaging content across multiple formats (web, social, email) targeted to audience interests and pain points
- Content calendar management – create and organise content in line with campaigns & events
- Content distribution – leverage channels and platforms to maximise reach and visibility.
- SEO and keywords – integrate core keywords to drive content performance.
- Content promotion – develop promotional strategies i.e. paid advertising, social
- Audience engagement – foster engagement with target audiences to nurture and build loyalty.
- Performance tracking and analysis – monitor the performance of content i.e. engagement, conversion rates and ROI.
- Content performance reporting – Prepare regular reports & dashboards to show impact.
- Stay updated on industry trends – best practice and emerging technologies in content marketing
- Network effectively with commercial teams to prioritise and develop the understanding to develop our content plan in core areas.
- Be a brand champion & custodian – ensuring consistency of brand guidelines.
- Tone of voice – ensure all content is in line with brand ToV
- Design – work with agencies to ensure content is on brand
- To ensure company compliance at all levels with corporate ID policies
- To conduct any other duties as requested to perform within the scope of your knowledge, skills and ability.
CORE MEASUREMENTS
- Annual content plan delivered & signed off.
- Deliver content calendar and reporting tools to measure content performance.
- Delivery of solutions positioning content (web, presentations, video)
- Delivery of automation support package (web, presentations, video)
- Delivery of x content campaigns per annum
ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS
-
- Bachelor's degree in marketing or related discipline
-
A confident, self-motivated person
-
Ability to build excellent relationships through teamwork
-
3yrs+ content marketing experience
-
Excellent writing skills and the ability to communicate at all levels
-
Track record of producing a variety of content
-
Video creation & editing would be an advantage
-
Strategic approach combined with tactical execution
-
Strong planning and project management skills
-
Excellent verbal / written communication and presentational skills
-
Highly competent with Microsoft office.
-
Full UK drivers' licence.
DESIRABLE SKILLS
- Track record in B2B Marketing