We're representing a leading HR solutions provider, recognised for its innovative online marketplace and commitment to providing top-tier services to businesses across the globe.
Our client is on a mission to enhance their marketplace by expanding their affiliate partnerships, driving revenue growth, and elevating brand visibility.
Are you a sharp Affiliate Marketing Executive with a passion for building strong partnerships and driving ROI? We are seeking a dynamic individual to take charge of our client's affiliate paid and unpaid partnerships. In this role, you'll be at the forefront of enhancing the marketplace, driving user engagement, and increasing ad placement revenue. Your data-driven mindset and strategic approach will be key in onboarding new partners and optimising affiliate campaigns to achieve growth objectives!
Day to Day
Increase Product Usage:
- Lead multi-channel marketing campaigns (email, in-product pop-ups, push notifications, and more) to boost new and returning user growth, ultimately fostering product advocacy.
- Collaborate with the broader marketing team to ideate, plan, and execute product usage campaigns.
- Track and analyze campaign performance, providing insightful reports and growth strategies to senior stakeholders.
Expand Marketplace Offers:
- Manage relationships with third-party affiliate platforms such as Awin, Tradedoubler, and Rakuten to grow our affiliate community and secure competitive offers for B2B and B2C customers.
- Identify and onboard new affiliate partners globally, enhancing the range and quality of offers in our marketplace.
- Oversee end-to-end relationship management, from outreach and negotiation to nurturing and performance evaluation.
Drive Revenue and Business Referrals:
- Collaborate with the Head of Demand to define and implement affiliate marketing strategies that drive new business lead generation and bolster revenue streams.
- Develop and maintain a high-quality ad inventory within the platform, working with both direct and reseller partners to optimize ad placements and secure exclusive offers.
- Regularly report to senior management on affiliate program performance, providing insights and recommendations for growth.
- Stay abreast of industry trends and best practices, continuously refining and enhancing affiliate marketing initiatives.
YOU?
- Proven track record in affiliate marketing, with a focus on driving revenue growth and lead generation in a B2B environment.
- Strong experience in ad campaign creation, management, and optimization.
- Exceptional analytical skills with a knack for data-driven decision-making.
- Creative mindset with a passion for building and activating networks and communities.
- Excellent communication and interpersonal skills for building and maintaining relationships with affiliate partners.
- Detail-oriented and highly organized, capable of managing multiple projects simultaneously.
- Experience in managing a small team is a plus.
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