A Digital Acquisition Manager is sought to oversee and optimise all aspects of our business services company's digital marketing strategies. The successful candidate will play a pivotal role in shaping the online customer journey, from engagement to conversion.
Client Details
Our client is a large-scale business services provider, renowned in the industry for their comprehensive portfolio of offerings. With a workforce exceeding 4,000 dedicated professionals, they have a significant presence across multiple locations, including Selby.
Description
- Oversee and manage all digital marketing channels to drive brand awareness and lead generation.
- Responsible for SEO as well as the management and implementation of the digital marketing strategy.
- Monitor and analyse performance metrics and suggest improvements.
- Manage paid media strategy from PPC, Google Ads and Paid Social Affiliates.
- Prepare and manage digital marketing budget.
- Collaborate with team members and stakeholders to align goals and maximise efficiency.
- Regularly review campaign performance by utilising Google Analytics (GA4) and ensure the delivery of ROI across all marketing channels.
- B2B and B2C experience.
- Plan, execute, and measure experiments and conversion tests.
- Create and optimise landing pages for lead generation campaigns.
Profile
A successful Digital Acquisition Manager should have:
- A Bachelor's degree in Marketing or related field.
- Proven work experience in digital marketing.
- Experience of reporting via Google Analytics (GA4), Google Ads and Meta Business Manager.
- Knowledge and experience using Power BI.
- Experience using SEMrush and keyword research.
- Skills in optimising landing pages and user funnels.
- A strong understanding of current online marketing concepts, strategy, and best practices.
Job Offer
- A competitive daily salary ranging from GBP 220 to GBP 250.
- The opportunity to work in a vibrant, fast-paced business.
- Fully remote role.
- A supportive team culture that values diversity and inclusion.
We encourage all capable candidates to apply for this unique opportunity to shape the digital presence of a leading business services company.