Job Title: Marketing & Communications Executive
Location: Scarborough
Salary: Competitive
Job Type: Full time, Permanent
Closing Date: 30th September 2024
Why you're our kind of person
We're not looking for people who sit down and say ‘that'll do', we're driven by doing the right thing for our customers. We operate in an agile fast paced environment, and we are always looking forward, improving, never settling and wanting to be the difference for our customers. It's an exciting time to join the energy industry as we seek to reduce our reliance on fossil fuels and our ambitions present a tremendous opportunity. We work hard to deliver, and there's a lot to do, but the ability to make an impact in our business is significant. So, if that resonates with you and you want to love our customers as we do then come join a team of like-minded people.
What good looks like
- Seamless: You'll provide high quality solutions to our customers
- Specialist: You'll be skilled in your area, be an expert in a number of Dale processes and be commercially smart
- Collaborative: You'll advise your colleagues and input into other work, and also be able to work independently to get the job done
What You'll Do
- Reporting directly to the Marketing Manager the role will be to support in the production of visual content, and marketing activity across the organisation to ensure the best possible results by maximising sales opportunities and strengthening the brand.
- Being involved in the development of the website from content through to optimisation strategy.
- Design and creation of marketing materials (brochures, other printed materials) marketing campaigns and internal communications in line with business requirements.
- Channels will include social media, digital marketing, website, printed collateral, traditional marketing campaigns, and events.
- You will be required to analyse data and report on your activities in an engaging format for various internal stakeholders, e.g. promotion metrics, sales, open rates, etc.
- Optimise content across the website to ensure they are updated regularly. Content will be produced in line with the SEO strategy.
- To provide administrative support to the marketing team.
What's important to us:
Person Specification
This role will support the day-to-day marketing activities for Dale Power Solutions. It will focus on building awareness and interest in both new and existing key markets.
The main responsibility is to support the marketing strategy which will see a number of exciting challenges over the next 12 months.
In a nutshell, we are looking for someone who can:
- Understand the core function of marketing
- Take the lead in running internal and external communications
- Can work on design, either by themselves using the Adobe Suite/Canva and/or working with external agencies.
- Manage the Dale Power Solutions online profile
- Able to carry out marketing administration effectively
- Help run several events and exhibitions throughout the year
Qualifications
- Have a bachelor's degree in a related subject (Marketing, Digital and Design) or equivalent.
Experience
- Experience with the Standby Power Industry or similar industries such as switchgear would be advantageous.
- Being proactive, self-starter and ideally experience in the product marketing
- A proven track record of using marketing activity to support and develop brand and direct response campaigns
- Experience of web-based social platforms, and using a Content Management System (CMS)
- Knowledge on how to create new databases, and maintain existing databases
- Able to demonstrate planning, and the ability to meet deadlines under time pressure.
- Have the ability to multi-task and manage several complex projects.
- Experience of designing digital, and printed collateral.
- Experience of developing content for social media and managing social communities.
- Understanding of digital marketing and SEO techniques and how they can be used to drive traffic, conversion and engagement.
- Accuracy and attention to detail.
- Communication skills (verbal and written)
- IT literate (including Microsoft Office and Adobe programmes, e.g. Photoshop)
- Creative thinking.
Please click on the APPLY button to send your CV for this role.
Candidates with the relevant experience or job titles of: Communications Specialist, Public Relations Officer, Public Relations Specialist, PR Executive, Digital Marketing Executive, Social Media Executive, Online Marketing Executive, Marketing Campaign Executive, Marketing Coordinator may also be considered for this role.