Our Client
Our Client, an inspiring and highly successful gaming brand, is looking to hire a PPC Manager to join their performance marketing team. The successful candidate will be responsible for managing, optimising, and profitably scaling our PPC campaigns across multiple markets.
The Role of the PPC Manager
They are looking for an experienced and results-driven PPC Manager to join their dynamic team. This role will involve overseeing the development, execution, and optimisation of our paid search campaigns across various platforms and markets, directly supporting the Head of PPC. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proven track record in PPC management.
Key Responsibilities for the PPC Manager
- Strategic Leadership: Lead the development and execution of comprehensive paid search strategies across Google Ads, Bing Ads, ASA, and UAC platforms, ensuring alignment with overall marketing objectives.
- Collaboration: Work closely with internal teams, including marketing, analytics, and creative, to understand business objectives and translate them into actionable PPC initiatives.
- Campaign Optimization: Conduct in-depth keyword research, ad copywriting, and ad extension optimization to enhance campaign performance. Ensure continuous monitoring and analysis of campaign metrics, such as CTR, CPC, and conversion rates, to identify and act on optimization opportunities.
- Testing and Experimentation: Implement A/B tests and other experimentation methodologies to refine targeting and messaging strategies, driving continuous improvement and innovation.
- Budget Management: Assist in the budgeting, forecasting, and reporting processes to ensure PPC efforts align with overall marketing goals and financial targets.
- Industry Awareness: Stay informed about industry trends, algorithm updates, and new advertising features. Recommend and integrate innovative strategies to maintain a competitive edge.
- Data Analysis: Collaborate with the marketing analytics team to track, measure, and report on campaign effectiveness and ROI. Utilize data-driven insights to inform strategic decisions and adjustments.
- Stakeholder Communication: Provide regular updates, insights, and detailed reports to stakeholders on campaign performance, optimization efforts, and strategic recommendations.
Skills and Capabilities for the PPC Manager
- Minimum 4+ years of experience in PPC campaign management, preferably in the gaming or e-commerce industry.
- Proven experience as a PPC Manager or similar role, with a strong understanding of paid search strategies and platforms.
- Demonstrated ability to manage and develop a team.
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proficiency in Google Ads, Bing Ads, ASA, UAC, and related tools.
- Experience with A/B testing and other experimentation methodologies.
- Knowledge of industry trends, algorithm updates, and new advertising features.
- Ability to manage budgets and forecasting processes effectively.
- Strong attention to detail and organizational skills.
- Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics.
You must be:
- Detail oriented, diligent, and motivated
- Driven and eager to learn new things
- Comfortable talking to, challenging, and influencing team members
Benefits
- Work to life balance: 3 days in, 2 days home
- Competitive salary + annual bonus
- Complementary fruits and snacks
- Free private healthcare after six months
- Fun team socials