Content Marketing Executive
Cirencester
£35000 + Bens
We are seeking a creative and driven Content Marketing Executive to join this growing marketing team. In this role, you will create, optimise, and publish high-quality content across various channels, boosting brand awareness, generating qualified leads, and enhancing both customer and partner communications. Your work will support the company's growth objectives by delivering compelling narratives and optimised content that resonates with the diverse audience segments.
Key Responsibilities:
- Write persuasive, engaging content for websites, social media, email campaigns, advertisements, and print materials.
- Polish content to ensure it's error-free and update existing content to keep messaging fresh and relevant.
- Adjust tone and style to resonate with different demographics and market segments.
- Develop compelling narratives to captivate audiences and drive engagement across digital and traditional platforms.
- Produce optimised content (e.g., blog posts, landing pages, product descriptions) to boost search rankings and organic traffic.
- Craft promotional materials for events, webinars, and conferences to reach and engage targeted audiences.
- Write concise, impactful social media copy tailored to specific audiences for maximum engagement.
- Research and craft compelling email newsletters that nurture leads and provide valuable business insights.
- Develop marketing collateral that supports our partners' initiatives, ensuring alignment with the overall strategy.
Experience & Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
- Minimum of 3 years' experience in copywriting or content marketing roles.
- Ability to generate innovative ideas for content and marketing strategies.
- Strong written and verbal skills with exceptional attention to detail in spelling and grammar.
- Ability to analyse data and make informed, data-driven decisions.
- Skilled in managing multiple projects and meeting tight deadlines.
- Experience using marketing tools (e.g., CMS, email marketing software, social media management tools, SEO tools).
- Proven experience working in cross-functional teams and collaborating effectively.
- Ability to handle a variety of marketing tasks and support broader company objective