At Ryman we have an incredible role to join our vibrant Marketing Team this role will sit in the heart of the marketing team and focus on CRM.
The Role:
As CRM Executive, you will liaise with key stakeholders across the business to ensure our customers receive relevant, timely and inspiring communications from the brand aimed at driving repeat purchase and long-term loyalty with support & training from the Senior CRM Manager. You will drive the development and implementation of our email strategy across broadcast and automation campaigns to drive sales and engagement with both businesses and consumers.
Role of Department:
The marketing team is responsible for delivering POS and marketing communications in store, advertising, PR and social media activity, creative development, own label packaging, CRM, leaflets & publications, events and other activities to help drive sales both instore and online, engage customers and support the awareness and development of the Ryman brand.
What you will get from us:
- A great Team to work with where you can progress and make a difference at all levels
- Competitive Salary
- Holiday Allowance
- Free Parking
- Subsidised Canteen
- Company Pension scheme
- Apprenticeship scheme to continue your development
- Generous discount at TPRG and on our amazing benefits hub
Main Duties and Responsibilities:
- Design and implement weekly emails including creating compelling copy, subject lines and design templates and briefing the design studio along with building the emails in our email & customer data platform, Ometria.
- Manage the full sign off process for all emails, including Trading sign off, building strong relationships with Trading Managers and Online Merchandisers.
- Manage the email marketing calendar, working with the Senior CRM Manager and the necessary stakeholders to ensure that emails align with the overall customer plan.
- With support from the Senior CRM Manager, develop and bring to life the lifecycle/automation campaigns from welcome journeys to post purchase and retention primarily across email, but working with the wider digital team to incorporate other channels into the flows.
- Execute and deliver the segmentation of customer data which will in turn lead to more tailored marketing communications focused on increasing frequency of purchase.
- Create a culture of test & learn in the team to drive innovation and utilise the full functionality of our customer data platform.
- Create inspiring customer communications, with a consistent tone of voice, look and feel, which supports our brand objectives.
- Ensure prompt, accurate and error free communications to our customers, helping to build loyalty and minimise unsubscribes.
- Be responsible for the analysis of all email campaigns, providing detailed reporting across all key KPIs and sharing best practice and recommendations to improve email performance across the business.
- Increase the email subscriber base testing new sign up mechanics with the marketing and online trading teams.
- Build strong relationships with teams across the business through credible, fact based discussions, which seek to fulfil overall business objectives.
- Support the Senior CRM Manager on delivery of the wider customer segmentation and VIP / loyalty offering set to launch late this year/early next year
What we would like to see in you?
- Experience in an email or campaign role, with a minimum of 2 years' experience, ideally to include lifecycle campaigns and with good knowledge of industry best practice and building segmentation
- A strong creative executer, with excellent copywriting skills and the capability to create compelling customer communications
- Commercially astute, balancing trade driving needs with customer relationships and brand/communication stories
- A dynamic, passionate self-starter who can prioritise their own workload and take full accountability for all aspects of their role
- Excellent prioritisation skills with the ability to manage multiple projects concurrently
- A team player with a can-do attitude who is willing to go the extra mile to ensure work is completed on time and to the highest standards
- An analytical mind, able to interpret data to help drive decisions and engage across the business
- A confident communicator, who can clearly articulate credible opinions based on facts and challenge key stakeholders, appropriately, at all levels
- The ability to be flexible and work to support the needs of the business including occasional weekend / out of hours working
- The ability to travel to offsite meetings and events
- Experience working in retail eCommerce is preferred
- Experience working with the Ometria email platform and Magento 2 would be an advantage
- Knowledge of Photoshop and basic HTML would be an advantage
- Experience working on direct mail and loyalty schemes would be an advantage
Who we are:
Henry J Ryman, founder of Ryman, opened his first store in London at Great Portland Street in 1893. Ryman is part of Theo Paphitis Retail Group, which comprises Ryman, Robert Dyas, Boux Avenue and the London Graphic Centre.
Ryman is committed to the unlearning of unconscious bias, diversity and inclusion long term,
which will remain a key focus for all aspects of our business and operations. From our product production in our supply chain to our extensive workforce, we aim to be transparent in our efforts to become a thriving, diverse and inclusive place to work.