**Central Employment are working in partnership with an industry specialist B2B Marketing agency, as they look to expand their client partner team, with a B2B Marketing Strategist.
B2B Marketing Strategist profile:
The Marketing B2B Strategist is responsible for using data driven methodologies to create innovative marketing strategies for clients to help drive sustainable growth.
Experience required:
- To undertake market research and use statistics and data to shape and develop client marketing strategies.
- To identify the best strategies across various marketing channels including paid search, social media, SEO, content marketing, digital marketing,events and PR – and optimise for maximum impact.
- To create marketing strategies for clients focused on growth and results.
- To develop strong relationships with clients, potential clients, colleagues and partner companies.
- Undertake market research and analyse data and insights to help inform targeted marketing strategies.
- Conduct research into our clients' markets, competitors and customers to gain valuable insights and undertake positioning, perception and benchmarking analysis.
- Develop detailed personas / buyer journeys to help understand target audiences and based on this create messages and campaigns that will resonate.
- Create marketing strategies that are aligned with our clients' business growth and consider all elements of marketing mix and channels/routes to market (including a fully integrated marketing plan).
- Define marketing effectiveness benchmarks and implement these with clients, measuring and monitoring continuously.
- Liaise with clients to scope and agree marketing campaign requirements.
- Create work/project schedules with clear milestones for delivery.
- Deliver a range of client work and manage their projects and campaigns.
Background/Experience:
Agency experience is advantageous however you will be considered if you have strong in-house marketing experience and/or strategic marketing experience
- Experience in creating marketing strategies and plans.
- Experience in conducting market research.
- Experience in developing successful B2B marketing campaigns
- Experience in creating meaningful KPIs and monitoring marketing effectiveness.
- Excellent copywriting and proofreading skills.
- Strong understanding of strategic marketing.
- Passionate about marketing and delivering a high-quality service