The Opportunity
This is an opportunity for an experienced Digital Marketing Manager to join a growing business who deliver a range of high-quality products and services in the retail sector. You'll be at the forefront of their digital and e-commerce strategies and be able to drive online sales and help enhance their digital presence through innovative marketing campaigns.
This role is perfect for a digital marketing expert who specialises in e-commerce and a good practical knowledge of Shopify!
Key Responsibilities
- Strategic Development: Design and implement cutting-edge digital marketing strategies to boost online sales and e-commerce growth
- Digital Presence Management: Oversee and optimize online presence across websites, social media platforms, email marketing, and digital advertising channels
- Market Research: Conduct in-depth market analysis to identify trends, opportunities, and competitive insights
- Campaign Management: Plan, execute, and manage multi-channel digital marketing campaigns, including SEO/SEM, PPC, email, social media, and content marketing
- Performance Analysis: Monitor and analyze campaign performance and customer engagement metrics to refine strategies and maximize ROI
- Content Oversight: Direct the creation and management of compelling digital content that drives engagement and conversions
- KPI Tracking: Track, report, and optimize key performance indicators to ensure the effectiveness of digital marketing activities
- Continuous Improvement: Stay abreast of the latest digital marketing trends, tools, and technologies to maintain a competitive edge
- Budget Management: Effectively allocate and manage the digital marketing budget
Qualifications and Skills
Ideally you will have around 5 years' experience in digital marketing with a strong focus on e-commerce and a deep understanding of digital marketing channels, tools, and best practices including Shopify. You will have a track record in driving online sales and achieving sales targets with technical proficiency in SEO/SEM, PPC, email marketing, social media, and content marketing.
You will also be skilled in using analytics tools like Google Analytics, Google Ads, Facebook Ads, etc. but also bring creativity and innovation with a knack for developing unique marketing strategies.
If this sounds like your next challenge, please apply via the link below or contact James Robinson for further details.
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