Salary: £30k+ (dependent on experience, pro-rata if p/t)
Benefits: Competitive salary, private health insurance, Nest pension scheme, competitive holiday allowance, home office equipment and more
Experience: Minimum three years in a related finance or data-led role
Type: Part-time/Full-time/Flexible working
Location: Remote (but with occasional travel to London)
About the role
NewsNow is a rare UK-based .com success story: a news organisation using technology to support and promote credible, independent and public interest journalism, via the extremely successful news aggregation and discovery platform NewsNow.co.uk.
Founded in 1997 to democratise and disrupt the market for news, NewsNow has since become a global top 50 news website with millions of loyal users who discover news from thousands of publishers.
We're looking for a fully remote Digital Revenue and Marketing Analyst to join our team. You will be crunching, analysing and reporting on our revenue, marketing and website performance data. This is a crucial role which will inform our data-driven commercial, marketing and product decision-making.
This role would suit you if you are at home with analysing complex data, have strong reporting skills and exceptional attention to detail, and would be keen to learn and grow within our collaborative team.
It could suit someone already in a data or financial analyst role, or potentially someone in accounting looking to develop their skills. There is the opportunity to progress to growing digital revenues for the right person.
Responsibilities
Reporting directly to NewsNow's Managing Director, you will:
- Collate, crunch and analyse key revenue, marketing and website performance data on a daily basis from a range of partner dashboards (like Google Ad Manager, Google Analytics and Google Search Console)
- Become expert on the partner dashboards, the data and typical data trends and variations, allowing you to quickly identify anomalies when you see them.
- Investigate anomalies to diagnose the underlying issues and suggest potential solutions where possible.
- Present clear, detailed and unerringly accurate data reports and executive summaries of key results to senior management weekly and monthly.
- Attend regular meetings with the Managing Director and relevant other colleagues to discuss your reports and their commercial implications in detail.
- Cooperate with the heads of other departments in planning and executing the measurement and analysis of marketing campaigns performance and the performance of changes to our advertising systems and website functionality.
- Liaise with partner account managers and support teams, raising issues with data or data collection systems that may be their responsibility to resolve, helping us ensure they meet contractual obligations and provide value for money.
- Maintain detailed but accessible documentation on all data collation and analysis processes.
- Develop your knowledge of partner systems and offerings and research industry developments and trends and best practices through self-directed online learning/training and by attending occasional industry events.
The right candidate will:
- Be intelligent, analytical and highly numerate with acute attention to detail and a proven ability to provide flawless data gathering and reporting in a fast-paced environment.
- Be highly confident in using a range of office and data tools or dashboards, and become expert in navigating new ones.
- Possess strong organisational skills.
- Be a self-learner, able to develop your own skills and knowledge across a range of software, platforms and disciplines.
- Be experienced in putting together comprehensive comparative reports that provide accessible business intelligence to senior management.
- Have great communication skills, be capable of clear and efficient communication via electronic messaging and online meetings.
Basic training on industry-specific knowledge, our partner dashboards and our own particular data aggregation and analysis processes, will be provided. However any of the following would be a bonus:
- An understanding of yield optimisation using key digital advertising metrics like revenue, impressions, eCPM, requests, CTR and viewability and how to report on these in Google Ad Manager.
- An understanding of SEO, how the Google search engine works and how to report on that in Google Search Console.
- An understanding of site performance metrics like users, sessions, page views, pages/session, time on site, and how to report on these in Google Analytics.
- Familiarity with any other relevant commercial, marketing or site performance dashboards or platforms.
- An understanding of randomised A/B split-testing methodology.
- An understanding of NewsNow's unique news aggregation offering.