SEO Manager
Leicester, hybrid
Up to £45,000
Monday to Friday, 09:00 - 17:00
Macildowie are thrilled to be supporting a national retail business that are dedicated to driving growth and innovation. As they continue to expand, we are seeking a skilled and passionate SEO Manager to join their dynamic digital marketing team. If you are an experienced SEO professional with a proven track record of enhancing website visibility and driving organic traffic, we want to hear from you!
The role:
- Develop and execute comprehensive search engine optimisation strategies to achieve business objectives.
- Monitor and analyse website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
- Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.
- Execute link-building activities to ensure quality links from reputable sources.
- Work closely with cross-functional teams, such as content, design, and product, to ensure optimal content performance.
- Collaborate with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.
- Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
- Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
- Optimise website content, meta tags, headers, and URLs to ensure alignment with target keywords and enhance search engine crawl-ability.
- Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
- Conduct SEO audits, competitive analysis, and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
- Track and analyse website traffic, user behaviour, and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
- Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.
The candidate:
- A bachelor's degree in marketing, digital marketing, or a related field.
- Relevant SEO certifications (such as from Google, HubSpot, and/or SEMrush).
- 2+ years of experience as an SEO manager or a similar SEO-focused role.
- In-depth knowledge of SEO best practices, search engine algorithms, and digital marketing trends.
- Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner, and Google Analytics.
- Knowledge of A/B testing, local SEO, and SEO reporting tools.
- Experience with content management systems (CMS) and website optimisation platforms, like WordPress.
- Experience with SEO for local businesses and Google My Business optimisation.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
Interested? Click apply today!
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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.