Central Employment Marketing & Digital team are working with a one of the UK's fastest growing eCommerce Retailer, as they look to appoint a PPC Manager, joining there expanding in-house eCommerce and Digital Marketing team.
Key Responsibilities of the PPC Manager:
? Working alongside the eCommerce Manager to manage a 6 figure monthly PPC budget
? Develop and execute PPC campaigns across multiple platforms to drive website traffic and generate leads
? Continuously monitor and analyse campaign performance, make adjustments as necessary to optimize results
? Collaborate with the marketing team to align PPC efforts with overall business goals and strategies
? Work with our Merchandising team to ensure visibility of key categories
? Stay up-to-date on industry developments and incorporate new techniques and technologies into PPC campaigns
? Manage and optimize PPC budgets to ensure maximum return on investment
? Provide regular reporting and analysis of PPC campaign performance to stakeholders
Qualifications & experience required:
? 3/5 years of experience in PPC management, with a proven track record of success, ideally gained from a Paid Search agency or eCommerce Retail setting
? Strong knowledge of PPC platforms, including Google Ads and Bing Ads
? Experience with bid management, keyword research, and ad copywriting
? Familiarity with analytics tools such as Google Analytics and AdWords
? Strong understanding of SEO and how it relates to PPC
? Excellent communication and project management skills
? Ability to work independently and as part of a team