We are hiring a Digital Marketing Manager to join a fabulous, trend setting Womenswear brand. With an instantly recognisable colourful, fun style. this brand utilises the social space and their brilliant following proudly being one of the most influential women's fashion brands out there. This role will drive both the retention and acquisition of digital strategy for the brand across all markets. This a board role which covers CRM, performance and affiliate marketing giving you scope to truly make a difference to the brand's customer journey.
Main Responsibilities will include:
- Take full ownership of the digital marketing budget, ensuring our key markets have sufficient investment for growth targets.
- Develop and execute the CRM strategy, ensuring our defined customer segments are served relevant communications to maximise reengagement.
- Working with large data sets to find consumer patterns to influence with campaigns.
- Work closely with our customer service manager on our loyalty programme, ensuring the offer and communication delivers profitability.
- Identify new areas for growth to add to the channel mix.
- Performance marketing - you will lead our performance agency in delivering and optimising profitable campaign results across meta, tiktok and google.
- Affiliate marketing - you will oversee the spend and affiliate calendar with our affiliate agency.
- Adopt a test and learn approach to ensure campaigns are evolving.
- Analysis results and report findings back to the business
Person Specification
- 6+ years of experience in CRM or digital marketing, developing multi-channel campaigns, communications and strategies.
- Strong knowledge of CRM best practices (emails, app push, sms and whatsapp).
- Experience with A/B testing to ensure learning is driving business forward.
- Proven track record of scaling a customer base in a direct-to-consumer businesses.
- Experience working across Facebook, Instagram and Google campaigns.
- Confident communicator, able to make points clearly.
- Experience with shopify plus and Bloomreach is advantageous.