D2C Marketing Manager
£40,000 - £50,000
Newmarket - Onsite 5 days a week
Overview:
We are working with a growing business local to Newmarket, they are seeking an experienced and commercially-driven Marketing Manager to lead their direct-to-consumer print marketing efforts. In this role, you will be responsible for executing brand marketing plans across various DTC channels, with a particular focus on print, direct mail, and off-the-page advertising. You will work closely with the Head of Ecommerce to drive customer retention, acquisition, and engagement through strategic marketing initiatives.
Key Responsibilities:
- Develop and execute detailed marketing plans across DTC channels, both online and offline, to grow their customer database and improve Customer Lifetime Value (CLTV).
- Manage and execute print campaigns, including Direct Mail, Off The Page Advertising, Insert Campaigns, and Retargeting Print Campaigns.
- Oversee the budget for print marketing, negotiating with agencies to secure the best rates, and managing relationships with advertising partners.
- Coordinate Direct Mail campaigns, working closely with the Procurement team to identify cost savings and ensure optimal supplier agreements.
- Collaborate with Brand Managers and the Digital Marketing Manager to ensure consistency and alignment across all marketing channels.
- Utilise data insights to inform segmentation strategies and optimise campaign performance for maximum ROI.
Key Attributes:
- Strong commercial acumen with a proven ability to meet targets and manage budgets effectively.
- Analytical mindset with the ability to translate data insights into actionable marketing strategies.
- Excellent communication skills, with a collaborative team-oriented approach.
- High attention to detail and a commitment to delivering high-quality results.
Qualifications/Experience:
- At least 3 years of experience in a DTC marketing role, preferably with a focus on print and direct mail.
- Experience with omni-channel marketing and a strong understanding of both digital and traditional marketing channels.
- Ability to manage complex marketing projects and coordinate cross-functional teams.
If you have a passion for driving customer engagement and retention through innovative marketing strategies and have the experience to back it up, we encourage you to apply for this exciting opportunity.