Morgan McKinley are working with a fast-growing jewellery brand to hire a dynamic a Marketing Manager to join a prestigious jewellery brand. This pivotal role is designed for a seasoned marketing professional with a proven track record in the jewellery industry or a highly capable Marketing Executive ready to take the next step in their career.
Key Responsibilities:
- Website Management: Oversee the company's website on Shopify, ensuring it is optimized for user experience, regularly updated with new content, and driving online sales.
- Email marketing: Email newsletter and other marketing to clients/prospects.
- Social Media Strategy: Develop and execute engaging social media campaigns across various platforms, leveraging both organic and paid strategies.
- Social Media PPC: Manage and optimize pay-per-click advertising campaigns on social media to increase brand visibility and customer acquisition.
- Affiliate Marketing: Identify, onboard, and manage affiliate partners to drive traffic and sales, ensuring mutually beneficial relationships.
- Brand Ambassadors: Cultivate relationships with brand ambassadors and influencers to enhance brand presence and credibility.
- SEO and Link Building: Implement effective SEO strategies to improve organic search rankings, working closely with agencies to enhance link-building efforts.
- Google Adwords: Manage Google AdWords campaigns, optimizing for maximum ROI and ensuring alignment with overall marketing objectives.
Ideal Candidate:
- Experience: Preferably has experience in marketing within the jewellery industry or a related luxury goods sector. However, exceptional candidates from other industries with relevant skills and a passion for jewellery will also be considered.
- Experience of Shopify and marketing automation tools such as Klaviyo, highly desirable
- Skills: Strong analytical skills, creative thinking, and the ability to develop and implement comprehensive marketing strategies.
- Energy and Ideas: A proactive individual with high energy levels, innovative ideas, and the enthusiasm to drive the brand forward.
- Leadership: Ability to lead and inspire a future team, manage relationships with external agencies, and work collaboratively with different departments within the company.
Qualifications:
- Education: A degree in Marketing, Business, or a related field is preferred.
- Experience: Experience in a marketing role, with a focus on digital marketing, social media, and e-commerce.
- Technical Proficiency: Familiarity with marketing tools and platforms, including Google Analytics, AdWords, SEO tools, and social media management tools.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
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