Description
About the Role:
Join a dynamic, family-run business in Bridgwater as a Sales and Marketing Manager and drive their growth through effective lead generation and marketing strategies. We're seeking a strategic and results-oriented professional who is passionate about delivering a steady flow of qualified leads to the sales team and expanding the brand's reach. In this role, you will work closely with Sales to fuel their pipeline with high-quality leads, manage all marketing efforts, and oversee brand development. If you excel at combining sales-driven marketing with effective campaign execution, we'd love to hear from you!
**Please note: Internally this role will be titled Marketing Manager.
Key Responsibilities:
Lead Generation & Pipeline Management: Develop and execute strategies that generate high-quality, market-qualified leads (MQLs) and support the sales team with a consistent pipeline to meet sales targets.
Marketing Oversight: Lead all marketing activities, including SEO, LinkedIn, email marketing, and blog content, with a focus on driving leads and optimising engagement.
Sales Alignment & Collaboration: Partner closely with the sales team to create relevant content and targeted campaigns that support effective sales outreach and customer acquisition.
Performance Tracking & Optimisation: Monitor and analyse campaign results to ensure MQL targets are met; continuously adapt strategies to improve lead quality and volume.
Brand Management: Ensure cohesive branding across all channels and design hard-copy marketing materials to enhance brand visibility and appeal.
Agency & Partner Coordination: Manage relationships with agencies, designers, and content creators to deliver high-quality marketing assets that align with lead generation goals.
Requirements
- Proven experience in sales and marketing, ideally within an SME environment, with a track record of generating qualified leads.
- Expertise in digital marketing, including SEO, social media, and analytics.
- Strong organisational and project management skills, capable of handling multiple campaigns.
- An innovative and customer-focused approach with a commitment to providing sales with high-quality leads.
- Experience managing external agencies and working collaboratively with creatives.
- Analytical mindset with attention to detail and proactive problem-solving abilities.
- Work hours: Monday to Friday, 8:00 AM to 5:00 PM.
Benefits
- Competitive salary of £40,000-£45,000 (DOE) with an uncapped bonus scheme.
- 24 days holiday + 8 bank holidays, with a holiday buy/sell scheme.
- Unlimited training opportunities for professional growth.
About You:
You're a driven marketer with a sales-first mindset, excited to make a measurable impact through qualified lead generation and sales collaboration. You're committed to building and nurturing our brand and to supporting sales with a steady stream of high-quality leads. If this sounds like you, apply now and take the next step in your sales and marketing career!