Marketing Technology Data Analyst
Remote with regular visits to the office in Central Bristol
To £35k plus bonus
It's a great time to join this growing b2b publishing business with a clear strategy and plan for the future in a marketing data analyst position in a strong marketing team.
We are seeking a strategic and commercially focused Marketing Technology Analyst / Commercial Data Analyst with a strong data science background to lead the marketing technology initiatives and drive revenue growth through data optimisation.
This role will be critical in managing the marketing technology stack, analysing customer data, and implementing strategic marketing initiatives that maximise customer engagement and business performance.
You will play a key role in aligning technology, marketing strategies, and business goals in collaboration with cross-functional teams.
A general list of the role responsibilities:
- Marketing Technology Strategy, Management and Optimisation
- Data Strategy & Analysis
- Data-Driven Marketing & Revenue Growth
- Customer Data Platform (CDP) Optimisation and Management
- Marketing Automation & Campaign Optimisation
- Cross-Functional Collaboration & Commercial Focus
- Performance Analytics & Reporting
We have a full and detailed job description with all of the finer details in each of these points, so if you have the skills and experience listed, we'll be happy to hear from you and share the job profile.
Key Requirements (the first three are essential, as is the knowledge of data science tools and platforms)
- Bachelor's degree or equivalent qualification in data science, statistics, marketing, computer science, or a closely related field
- 3+ years of experience in a data-driven marketing or commercial role
- Previous experience as a Data Scientist/Data Lead/similar role is essential, with a strong background in predictive analytics, data modelling, and customer segmentation
- Strong experience with Customer Data Platforms (CDP) and marketing automation tools
- Proven experience managing marketing technology stacks, including CDP, CRM, and marketing automation tools
- Proficient in data analysis tools such as Python, R, SQL, and visualisation platforms like Tableau or Power BI
- Strong understanding of B2B marketing strategies and their application in media publishing and events
- Ability to translate complex data into actionable marketing strategies that drive revenue and enhance customer experiences
- Commercially minded, with a proven track record of using data to impact bottom-line results
- Expertise in predictive analytics, customer segmentation, and data modelling techniques
- Demonstrated ability to translate data into strategic marketing initiatives that drive revenue growth
- Excellent communication skills, capable of presenting technical insights to both technical and non-technical stakeholders
£35k plus bonus, great benefits and a truly supportive team where there are superb opportunities for the future.