We have an exciting new opportunity for a CRM Marketing Manager to be joining an established and highly successful company in Banbury on a full time, permanent basis. This position will be responsible for leading the customer relationship management efforts, focusing on developing and executing retention-based marketing campaigns. You will be managing the Microsoft Dynamics CRM, and driving customer engagement and retention.
As CRM Marketing Manager, you will be responsible for:
Strategic Leadership:
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Developing and implementing CRM strategies aimed at enhancing customer retention and engagement
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Defining and managing the CRM roadmap to align with business objectives and growth targets
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Leading the development of customer segmentation and targeting strategies to optimise marketing efforts
CRM Management:
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Overseeing the administration and enhancement of the Microsoft Dynamics CRM system
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Ensuring the CRM system is utilised effectively across the organisation, providing training and support where necessary
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Collaborating with IT and external vendors to troubleshoot and resolve CRM-related issues and to integrate new functionalities
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Retention-Based Marketing Campaigns:
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Designing and executing multi-channel retention marketing campaigns aimed at professional customers
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Using data-driven insights to create personalised marketing initiatives that drive customer loyalty and increase retention rates
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Monitoring and analysing campaign performance, providing detailed reports and actionable recommendations
Database Management:
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Managing and maintaining the customer database to ensure data quality, accuracy, and completeness
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Implementing best practices for data management and ensure compliance with GDPR and other relevant regulations
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Developing data enrichment strategies to enhance customer profiles and improve marketing effectiveness
Cross-Functional Collaboration:
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Working closely with the sales, product, and customer service teams to ensure a cohesive approach to customer relationship management
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Partnering with the Digital Marketing team to integrate CRM data with digital marketing platforms and strategies
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Collaborating with global and regional teams to align CRM initiatives with broader company goals
Performance Tracking and Reporting:
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Establishing KPIs and metrics to measure the success of CRM and retention marketing initiatives
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Providing regular performance reports and insights to senior management
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Continuously identify opportunities for improvement and innovation within the CRM and database marketing functions.
As CRM Marketing Manager you must be/ have:
- Degree in Marketing / Business Administration / IT or related field
- Proficient in CRM tools and systems with an understanding of CRM data structures
- Proven experience in CRM management and database marketing with a focus on retention
- Experience in reporting and integration on Microsoft Dynamics CRM
- Experience in leadership and project management
- Strong analytical skills
- Able to interpret complex data sets and translate them into actionable insights
- Strong communication and interpersonal skills
- Innovative thinker with customer centric mindset
What's in it for you?
This is a great opportunity to join a market leader, who offers a collaborative culture. The salary is up to £65,000 DOE, plus car allowance, enhanced bonus plan and Private Medical Insurance. The hours are 37.5 hour per week, Monday - Friday, with hybrid working available. You will also receive 26 days holidays plus bank holidays, study support, critical illness cover, sick pay, staff discounts and plenty of social events.