Digital Marketing Executive
Location: Solihull
Salary: Circa £37,000
Contract: Full time, Permanent
Start date: Jan 2025
Our client is looking for an individual to help build, implement and optimise marketing channels for our clients various brands and businesses. This will be an incredible opportunity to continue your career within a fast paced, entrepreneurial organisation that is expanding and diversifying its business.
The Role:
The primary purpose of this role is to aid in the building, implementation, and optimisation of the digital marketing channels across our various brands and to help manage the group company's online assets, including websites, landing pages, social platforms, and digital advertisements.
Responsibilities
- Grow our social media channels through the development of high-impact content that is on brand, reinforces our values, and drives engagement.
- Analyse digital content performance and develop meaningful insights to drive future content creation.
- Plan the e: marketing calendar targeting existing and prospective customers to generate leads.
- Support in the development of a communication plan that centres around indirect customers (Reseller, Distributor and Partner.
- Develop online and offline marketing collateral, such as blogs, articles, brochures, and sales collateral.
- Gather the content, write, and design the quarterly company internal/customer comms and produce/share comms when required.
- Collaborate with marketing agency to implement SEO copy improvements on websites.
- Support the launch of new products, including the creation of videos and reels to promote new product introductions.
- Responsible for submitting award entries in collaboration with the marketing team.
- Think creatively to provide new ideas and concepts for marketing campaigns and product launches.
- Support with the organisation and delivery of events when required.
Skills and Experience:
You will have a minimum of 2 years digital marketing experience and have suitable qualifications, such as a degree in marketing or similar.
- Educated to degree standard or higher in Marketing
- Creative and have design flair
- Have a high standard of copywriting and communication skills
- Have good practical knowledge of Adobe programs Inc InDesign
- Proficient use of Microsoft Outlook applications, Canva, social media scheduling systems (i.e. Hootsuite), email platform (i.e. Campaign Monitor).
- Have good practical knowledge of social media
- Able to commute/be based in the Telford office
- Prepared to travel occasionally between other UK locations
- Results oriented, with the ability to work to deadlines, prioritise and multi-task
- You will have experience across different digital marketing channels such as PPC, SEO and Social Media.