Digital Marketing Executive

The Role:

Digital Marketing Executive

Location

: London – Hybrid Working (3 days in office & 2 days WFH)

The Team:

Digital Marketing is a newly formed team, sitting across the Underwriting &Schemes division of PIB Group. There are 5 brands within the division, covering a variety of insurance products from Pet and Motor to Childcare and Healthcare. The group is proud of the heritage of its businesses, with hundreds of years of collective experience in serving customers and leading the way for the industries they serve.

You:

We operate across the brands to drive acquisition and manage customer value, focussing on digital channels for delivery. You will work on campaigns to achieve the team's targets, utilising data to target activity and measure performance. You will also support on delivery of the long-term digital marketing strategy, improving our capability over time.

Responsibilities:

• Responsible for managing website content across our brands.
• Support with delivery of campaigns across all digital channels, including search, email, display and social.
• Analyse daily performance data and optimise content.
• Support campaign measurement and facilitate reporting of results.
• Understand our customers and adopt targeting and creative strategies that retain and grow our base.
• Work with our Insights and Analytics team to deep dive into performance data and identify new opportunities
• Work with Campaigns team, deliver campaigns for each brand in the group through digital channels.
• Work closely with our in-house design studio to create impactful assets.
• Adopt a test and learn approach, apply robust methodologies to determine effectiveness of activity.
• Identify opportunities to adopt new channels, technologies, and approaches.
• Manage stakeholders at group and individual companies.

Experience:

• Educated to A-Level or equivalent.
• Robust Digital Marketing experience.
• Working with Content Management Systems.
• Building social following/ social media management
• Knowledge of insurance, financial or professional services sector
• Familiar with digital marketing tools such as Google Analytics, Sitecore, MailChimp, Brief Your Market etc.
• Familiar with CMS.
• Knowledge across the digital ecosystem.
• Understanding of website analytics, and how to utilise it to plan content.
• Passion for innovation, pushing for new things rather than relying on the tried and tested.
• Strong IT skills, including MS Office Suite
• Proactive and self-motivated, comfortable in a fast-paced, deadline-driven environment
• Comfortable working autonomously and collaboratively as part of a team.

Further information

As well as a competitive salary we offer the following benefits -

• Competitive holiday allowance with the annual option to buy additional days
• Death in Service benefit of x4 salary
• Company pension scheme
• Very generous maternity and paternity leave packages
• A flexible benefits package which allows you to add additional benefits to your overall package
• Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more
• Referral schemes
• Discounted rates on PIB products
• We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support, health screening, will writing, menopause support, books, stopping smoking and much more
• We also offer a wide range of discounts including a kids pass – giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
• PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development
• Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity
• PIB Group are committed to improving their environmental impact in a responsible way. From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB's carbon footprint.

We are proud of our success and growth and have been recognised for many industry awards across our business. If you wish to work for a company that truly puts people at the heart of their organisation, then we would love to hear from you. PIB operates a flexible working policy, and our management teams will talk to you about how that would meet both your flexible working needs and those of the business and role you are applying for.

We would love to hear from you if you want to hear more about opportunities in PIB.

We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation or any other characteristic protected by law.

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