Online and Digital Communications Business Partner
Salary: £50,518 pending 2024/25 pay award
Position: Permanent, Full Time, 37 Hours per week
Location: Birmingham/ Hybrid
We are brave, we are ambitious, we are honest, and we are Citizen!
Digital communications! Branding! Social media and content planning! As you are reading those phrases, you are feeling electricity coursing through you. If so, you are the one we want.
So, what is this role? You will be an expert in all things digital communication, using your know-how and the experience you have gained over the years. We want to improve our customer relationships and perception, as well as attract new talent through our website by producing creative and engaging digital communications.
What does the role involve, well let me tell you:
- Strategic Leadership: Advise the business and leadDigital Communications Specialist. Your expertise will drive the brand forward
- Website Excellence: Ensure each business area aligns with our strategy through our website, making it an engaging channel for customers
- Customer Engagement: Improve relationships and perception by producing creative and engaging digital content
- Social Media Mastery: Develop and lead our social media strategy, boosting customer engagement and brand awareness
- Web Traffic Boost: Increase web traffic and drive investment opportunities through our brand-new website
- Data Driven Insights: Utilise analytics to measure campaign performance and recommend improvements
- SEO Mastery: Keep pace with the latest trends, algorithm changes, and industry best practices. Your mission? Continuously optimise our strategies for maximum impact
- GDPR Champion: Ensure all out digital practices comply with current legislation. Your attention to detail will safeguard our users' privacy
- UX Visionary: Map out best practices for user experience (UX). Your insights will shape seamless interactions across our platforms
- User-Centric Testing: Collaborate with internal stakeholders and external consultants to establish a robust user testing structure. By putting our customers first, you will ensure our digital products meet their needs
As a Online and Digital Communications Business Partner, we need you to have:
- Experience with managing and optimizing content on various platforms
- Demonstrated ability to lead and manage search engine optimization (SEO) and search engine marketing (SEM) efforts
- Working knowledge of HTML, CSS, JavaScript, and other relevant coding tools
- Previous experience developing and implementing strategies that seamlessly integrate across various channels
- Proven ability to manage large, intricate website projects effectively
- Ideally, a background in technical SEO practices
- Familiarity with Adobe Creative Suite or similar tools for content creation
- Proficiency in tools like Optimizely and Hotjar
- Experience using Asana for project management and collaboration
We would be really excited if you have:
- Setting up and optimizing Adwords campaigns
- Solid knowledge of tools like Google Analytics
- Ability to identify and engage target audiences through digital campaigns
Our people are everything and we offer:
We will be an employer of choice and invest in our people
To deliver the best services for our customers we need employees who are passionate, committed and engaged. We will create a culture where every individual feels comfortable and confident to be themselves and the wellbeing of our employees is a priority. We will work together as one team and embrace our Citizen values.
We will attract and retain the best and brightest professionals, support them to achieve their potential, and reward and recognise them for the fantastic work they do.
Competitive terms and conditions
- Annual leave starts at 25 days per year plus bank holidays and increases with length of service
- Annual leave purchase scheme - option to buy up to an additional 5 days per year
- Enhanced family leave (maternity, paternity and adoption)
- Organisational Sick Pay
- Generous Pension Scheme - The option to contribute 4%, 6% or up to 10% which Citizen will match
- Life cover of three times your annual salary if you join the pension scheme
Health and Wellbeing
- We provide IT and Home Office equipment to support hybrid working
- Occupational Health
- EAP - a 24/7 telephone counselling service providing free, confidential advice.
- Cashback scheme - cashback on optical, dental, prescriptions and a range of other medical costs meaning the costs are covered for employees. The scheme also offers GP Access, digital Physiotherapy app, retail vouchers and discounts, discounted gym memberships and more!
- Access to Citizen's Wellbeing initiatives and Wellbeing platform
Learning and Development
- Extensive learning and development opportunities.
- Opportunity to study for a professional qualification
- Opportunity to join the Staff Consultative Forum and EDI Forum
Find out more about our benefits here: Citizen | Benefits (citizenhousing.org.uk)
We adopt a proactive approach to safeguarding to ensure everyone accessing our services can do so without fear of harm, abuse or neglect. As part of our recruitment process, we carry out robust safeguarding checks.
Further information on our selection process and Equality and Diversity commitment can be found at www.citizenhousing.org.uk