Paid Media Web & Creative Specialist(Google Ads, Search Ads, Display Ads, Video Ads - digital advertising or media industries ) - London(3 days in the office) - 12 months Contract
Job Title: Paid Media Web & Creative Specialist
Location: London(3 days to the office)
Duration: 12 months contract
Overall Responsibilities:
- Drive mid-size or large-scale paid media campaigns (via an agency), with a focus on Web experience and Creative Strategy, as a key individual contributor, ensuring successful execution of marketing campaigns, projects, and programs
- You play a critical role in building client brand recognition by developing strategic project plans or marketing strategy for the larger product.
- You work directly with vendors and internal stakeholders to ensure successful campaigns and sponsorships from start to finish.
- You demonstrate leadership and subject-matter expertise in the broader marketing organization and within a specific team.
- As you guide the integration of multiple adjacent projects, you ensure all stakeholders, agencies, and project managers are working together to deliver high-quality projects with maximized return on investment (ROI).
Mandatory Skills/Qualifications:
- (All skills, both technical and soft, required to be successful in the role)
- Bachelor degree 7-10 years experience with building great web experiences (e.g. paid media landing pages) via a CMS or web-development team (no technical skills required), from insight identification, prototype testing, A/B testing and in-flight monitoring
- Extensive experience of directly working on biddable paid media campaigns, either on the agency side or client side (preferably for/on behalf of a B2B brand)
- Excellent analytical understanding, ability to identify insights and drivers, and formulate a narrative. Strong experience with incrementality measurement.
- Superb collaboration, project management, presentation and communication skills; ability to convincingly influence agency partners (media & creative), senior internal stakeholders and cross-functional teams and negotiate desired outcomes in a complex matrix organization
Non-Essential Skills/Qualifications:
- (Skills that would be nice to have but are not essential in the role)
- Experience with & interest on GenAI and automation solutions for Marketing (Creative Automation, web personalization)
- Self-drive and entrepreneurship: ability to independently define strategy, innovation and deliver results with limited oversight and guidance; drive to overcome technical and resource difficulties Keen interest in online media, online campaign optimization, data analysis and GenAI media solutions