Head of Marketing
Overview, Job Description & Person Specification
Position:Head of Marketing
Contract:Part-time or full-time applications considered
Location: Personal Best HQ, Romsey - on-site (hybrid possible after 6 months)
Salary Band:Pro-rata salary range from £45,000 to £49,500
Staff Benefits:25 days' annual leave plus UK public holidays, company pension (5% employer contribution), Free Fitness Suite access, Staff Discounts on lettings & classes, free parking, Cycle2Work scheme, Employee Assistance Programme, Professional Training Opportunities, Free Holiday Activity Camps for staff children aged 6-11 years
The Company
Personal Best Education has been providing expert educational, sports and activities services since 2012. Our aim is to give individuals of all age-groups and backgrounds the opportunity to achieve the best they can and make a positive impact on themselves, their community, their organisations and the wider world.
Our educational services are aimed at equipping young people with the right tools for the future, as well as broaden their horizons, enabling them to be successful global citizens and make a positive contribution to society. In addition, our sports and activities provision offer people the opportunity to engage in fun and positive activities to benefit both their mental and physical well-being.
The Position
Personal Best is embarking on the next phase of its ambitious growth strategy aimed at expanding its reach and broadening its provision to ensure the long-term success and sustainability of the business.
The Head of Marketing will shape and lead our marketing, brand, and communications across leisure, education, and estates services, helping to take us to the next stage of growth.
You will define and communicate the vision for the marketing function and collaborate closely with various stakeholders to deliver the strategic plan. You will build a small team, comprising an in-house content creator and a network of freelance partners to develop and execute impactful, multi-channel campaigns.
You will bring a strategic mindset and strong project management skills to the delivery of engaging campaigns, measuring and reporting on their success. Proficiency in Microsoft Office, combined with excellent interpersonal, communication, and presentation skills, will be essential for success in this role.
Main Responsibilities
- Define, create, and implement effective marketing strategies to achieve Personal Best's strategic goals.
- Analyse data and market trends to inform and refine marketing strategies.
- Use creativity, innovation, and insight to develop compelling, multi-channel campaigns.
- Establish key performance indicators (KPIs) for marketing success and report regularly on effectiveness.
- Lead the production of all marketing materials, such as brochures, flyers, and advertising assets.
- Manage all digital channels, including owned websites, listing sites, and social media, ensuring content aligns with strategic objectives.
- Create and oversee content for websites, brochures, advertising campaigns, and scripts for video and events.
- Collaborate with colleagues to maximise the commercial potential and PR impact of each business area.
- Conduct and report on regular competitor/market research to support strategic decision-making.
- Line manage and mentor the content creator (to be hired), overseeing their career development, appraisals, and performance reviews.
- Establish and maintain a network of freelance partners, such as designers, videographers, and digital marketing experts, to support the execution of campaigns.
- Compile, monitor, and report on the annual marketing budget, ensuring compliance with Personal Best's purchasing policies.
- Safeguard Personal Best's reputation by maintaining excellent relationships with customers and ensuring consistent brand messaging.
- Contribute as a key member of the leadership team, supporting other business areas as needed, in alignment with core responsibilities.
This is not a definitive list of tasks for this post and specific responsibilities/deliverables.
Person Specification
The candidate should have the following qualities, skills and attributes. Please provide a covering letter demonstrating how your experiences meet these requirements.
About You
- You possess a marketing qualification, along with significant marketing experience in a commercial environment.
- You have a proven track record of designing and delivering successful on and offline marketing campaigns in a B2C or B2B environment.
- You're both a strategic thinker and an executor, delivering results.
- You bring fresh, innovative ideas and can communicate them effectively as part of a leadership team.
- You have experience managing and scaling marketing teams, offering strong leadership and oversight.
- You're motivated by the fast pace and demands of a small business and you are passionate about Personal Best's mission.
- You are a hands-on, collaborative team player who is committed, creative, and eager to take ownership of Personal Best's marketing journey.
Application Process
- Please send your CV with a cover letter.
- Deadline for applications: 12.00 Monday 07 October 2024
- Successful applicants will be notified by 11 October. Unfortunately, if you do not receive a response by this time, you have not been successful.
Please note that we reserve the right to close the vacancy early if we receive applications that meet the criteria, therefore early applications are welcomed and encouraged.
Personal Best Education is committed to safeguarding the welfare of children and young people, and all staff and volunteers are expected to share this commitment. All our recruitment and selection practices reflect this and successful applicants are subject to Disclosure and Barring Checks along with other relevant employment checks.