Website; Work with our web design agency to build a new website.This will require great project management skills, a creative flair and due diligence to create a great product to help sell our services.You will need to liaise with all internal and external stakeholders to make this happen.We would hope that you can contribute to the content and help set the tone for what our new website should incorporate, looking at the careers side of the content through to if we should be using virtual tours.Management of the website thereafter to keep it relevant and updated will be your responsibility.
- Social media;Create a social media strategy that suits the business needs to create meaningful relationships with our customers. Create messages and posts consistently that are relevant and promote the business
- CRM database; Migrate existing customers onto a new database that the business will be owning (potential Microsoft dynamics). Strong ownership and management of updating and researching customers to build up our network nationally, focusing on areas where there are gaps in the business demand. This will be a key part of the role and is integral to bringing in new business and referrals.
- Mailers, From our Sales and Marketing plan you will need to create content for our mailers and send out content, at the right time, working up a schedule to support the Sales plans and deliverables in the team.Take full ownership of reporting of leads and feeding back to the team to follow through.
- Marketing Strategy: Work closely with the Head of Business Development to create a Sales & Marketing plan
- Company literature: review all company literature and revise the content and update where appropriate, working with all internal stakeholders for input into the copy and liaising with our design agency through to finalisation of the literature.Be ongoing and proactive in pre-empting changes to brochures as clinical needs in the business or services change.
- Press Releases:Explore this area for opportunities messages of importance, this is an untapped market that we need to create a strategy for, also including any awards that we should be part of.
- Case Studies:Work with our services to design and write copy for case studies to support our marketing literature and promote our services.