Responsible for all digital advertising channels driving optimal ROI and revenue for the business.
Client Details
Established experts in the Leisure/Travel sector and a great place to work.
Description
- Responsible for the planning and roll-out of digital marketing campaigns driving optimal conversations.
- Identify the highest performing channels to strategise on tactics for improvements as and when needed.
- Focus on continuous growth regularly reviewing the ROAS And CPA metrics across relevant channels.
- Work with the internal team to optimise all PPC activities across paid and owned.
- Have a test and learn attitude to using data to optimise user acquisition and explore new channels.
- Manage and allocate accordingly the digital marketing budget.
- Report back into business the campaign metrics and sharing your recommendations.
- Work closely with the external agencies and suppliers ensuring high value returns from any digital investments.
Profile
- At least 5+ years experience in a similar role
- Able to transform insights into tangible actions
- Map customer journeys and channels with a view to A/B testing where needed
- Fully conversant in Google Ads and Google Analytics
- Solid understanding of tracking and tag management systems
- Strong project and budget management skills
- Expert in campaign monitoring and analysis
- Excellent PowerPoint and Excel skills
- Line Management experience (desirable)
Job Offer
- A Competitive Basic Salary
- 25 Days Holiday
- Pension Contribution
- Private Health
- Company Discounts
- 35-Hour Week