AMI overview
Our mission is to help the plastics industry navigate, innovate, grow and ultimately become more sustainable. How we achieve this is through our trusted market intelligence and networking opportunities provided across our events!
This role sits within the Exhibitions department, an exciting and fast growing part of AMI. Intrigued? Apply now for the opportunity to become a vital part of our dynamic exhibitions marketing team!
Role overview
The role involves planning, organizing, and executing effective marketing campaigns across our Exhibition portfolio, with a focus on maximizing visitor numbers at the AMI Expos and supporting sales efforts to secure new and existing exhibitors.
Who are you?
- An experienced Marketing Manager for Exhibitions, with proven experience of delivering multi-channels campaigns
- Commercially minded, with the ability to influence and build relationships with people at all levels
- Experienced in Email marketing with excellent copywriting skills and a keen eye for detail
- Creative thinker with the confidence to voice new ideas
- A self-aware individual, open to self-reflection and gathering feedback from others
- A great team player - it takes a full team to deliver a fantastic show!
- Pro-active, organised and able to multi-tasks across simultaneous projects
- System savvy - excellent computer skills and experience with MS Office suite, email-marketing software and CRM systems, website CMS, analytics, social media scheduling, design, event registration and management platforms
Key responsibilities day to day:
- Plan and deliver multi-channel marketing campaigns for exhibitions that fully align to commercial priorities
- Deliver high quality and quantity visitors to our exhibitions through identifying and attracting the leading companies from our key markets
- Manage campaign creative briefs from concept to production ensuring alignment with business objectives
- Research and analyse data to identify target audience and assess competitors, utilising insight to inform strategy
- Build strong relationships with internal stakeholders to align content, strategy and target audience for marketing campaigns and delivery against targets
- Plan and execute email campaigns and manage the communications calendar. Create trigger-based campaigns, customer segmentation, campaign reporting and other CRM initiatives as needed
- Understand and refine the online customer journey, build landing pages, keep website content and information up to date, proactively seeking feedback and making improvements
- Take ownership at meetings, providing progress updates and seeking feedback on marketing activities
In return, we'll give you:
- A salary of £38,000 - £45,000 (dependent on previous experience)
- 25-30 days annual leave, plus bank holidays with the option to buy back extra leave
- Flexibility. We know that flexibility is important and offer a flexible hybrid working environment to suit everyone's needs based on 1-2 days in the office per week.
- Life assurance 4 x salary
- Your birthday off
- Dedicated health and wellbeing support
- Health cash scheme
- Cycle to work
- Refer a friend scheme
- Regular social events
- Book club
Culture
Culture is a huge part of what makes AMI a great company to work for and below are some key initiatives that drive our culture:
- Our monthly values champions - Responsible, Dedication, Teamwork and Innovation are the four core values at the heart of our business. Each month we gather together all the people who have been publicly recognised and randomly pick two winners for an extra THANK YOU who are then sent a gift voucher.
- AMI Diversity & Inclusion group, inDIviduals - This group spreads awareness of the importance of diversity & inclusion through; encouraging conversations, listening to concerns and/or suggestions about how we can be more inclusive at AMI. They act as role models, demonstrating positive behaviours and encouraging others to do the same. They also support events and promote activities around D&I as well as celebrate successes and sharing positive D&I stories companywide
- AMI Social Committee - This group organises social events, quizzes, clubs, charity & fundraising events and always injects fun into our office!
- AMI Stronger Together - a group dedicated to developing a culture of openness and understanding and building an environment in which we are all are better able to identify, discuss and address mental health and wellbeing issues.