CRM Executive
Fintech
£30,000 - £35,000
A Fintech that was founded in 2016 are looking to further develop their Marketing function with a CRM Executive hire.
Reporting into the Senior Marketing Manager you will be responsible for email marketing, automated user journeys, leading nurturing programmes and reporting.
The business are very happy to consider CRM candidates from different backgrounds, but ideally you will have 2+ years experience in a CRM & Email role. The business is performing incredibly well and have some exciting growth plans this year!
Responsibilities
- Create, schedule and execute all CRM emails, regular and solus newsletters, event management, marketing automations and existing processes to all customers (both B2C)
- Manage the communication and email marketing calendar with key senior stakeholders
- Provide regular reporting of email metrics and insights to the Marketing team and wider business
- Set up and management of the operations side of their internal virtual events, including email invitations and follow ups
- Deliver growing levels of engagement, conversions, and performance across email, push and other cross-channel communications
Requirements
- Previous experience in a CRM/ Email Marketing role, with an interest in Fintech
- Ideally 2+ years experience in a CRM position
- Knowledge of A/B testing and optimising content to improve open, click-through and registration rates
- Strong understanding on best email marketing practice
- Experience working with automation and CRM tools (MS Dynamics 365 and ClickDimensions would be ideal)
- Hands-on, motivated and ability to work with multiple stakeholders
- HTML for email building is a plus