Commercial Marketing Lead – Incubation Brands
West London Based – Hybrid
Competitive base salary plus car allowance, bonus and extensive benefits package
Want to play a key role in transforming a heritage spirits brand into the world's leading beverage business?
Do you have the skills, vision, and drive to ignite brand desire amongst consumers and contribute to long-term business growth?
The Advocate Group is proud to represent a thriving, independent drinks business with a strong presence in 200 markets across the globe.
As part of a strategic restructure of the marketing team, this brand is on the lookout for a passionate, experienced Commercial Marketing Lead to come in and take things to the next level for a portfolio of outstanding Incubation Brands!
Key Responsibilities:
- Collaborate with the Global Brand Managing Director to craft and implement a tailored growth strategy for the assigned regions, ensuring alignment with global brand objectives.
- Lead the development and execution of the annual business plan and a 5-year strategic roadmap, leveraging consumer insights and market analysis.
- Own the commercialisation plan for the regions, driving brand prioritisation, investment strategies, and ensuring the achievement of KPIs across marketing and commercial activities.
- Act as the primary liaison between global brand teams and local market teams, ensuring that regional priorities are understood and met with appropriate solutions.
- Champion the consumer and customer insights of the region, clearly articulating local needs to influence future brand strategies and asset creation.
- Ensure that brand identity and design standards are consistently applied across all touchpoints within the region, while also adapting existing marketing assets to meet local market needs.
- Build the capability of local market teams to enable sustainable brand growth, with a focus on the effective execution of region-specific growth drivers.
- Foster strong relationships with internal and external stakeholders, promoting cross-functional collaboration to achieve business objectives.
About you:
The ideal candidate will have extensive experience in commercial marketing within the luxury sector, with a proven track record of successfully driving brand growth across both global and regional markets.
Also have strong strategic thinking, leadership, and cross-functional collaboration skills are essential, as is the ability to navigate complex global brand structures while ensuring local market relevance.
This is a confidential search for a high-impact senior role within a prestigious global luxury brand.
If you have the expertise and ambition to lead transformative growth initiatives in a dynamic and challenging environment, we invite you to apply.
Get in touch with Erin Lewis at the Advocate Group or APPLY NOW to be considered for this exciting vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.