Company
Nigel Wright is excited to support a leading regional business in the B2B service sector as they seek an experienced B2B marketer for a newly created Head of Marketing position.
Role
Reporting directly into the Group Managing Director, the Head of Marketing will drive the strategic direction and execution of marketing and business development initiatives across the group. This role offers a fantastic opportunity to make a significant impact within a respected business that adds substantial value to the North East region. Key responsibilities include:
- Group Brand Strategy: Define and manage the group's brand strategy, ensuring consistent messaging and positioning.
- Marketing Leadership: Lead and manage the group's marketing strategy, working closely with the marketing function team to enhance the group's profile among target audiences and generate sales inquiries.
- Business Development: BD involvement includes supporting the Head of BD and their team in optimizing their impact on the market. This involves leading and developing the effectiveness of the BD team through mentorship, training, and the creation of sales support tools and materials
- Employer Brand Management: Oversee the employer brand, both internally and externally, through effective marketing and communications strategies.
- Stakeholder Relationships: Develop and lead relationships with high-value customers, media outlets, and other key stakeholders.
Experience
The ideal candidate should possess the following qualifications and experience:
- Proven track record in B2B marketing, ideally within a similar industry or sector.
- Strategic mindset with the ability to drive brand growth and business development.
- Strong leadership skills to manage and motivate teams.
- Excellent communication and relationship-building abilities.
If you're a dynamic marketer ready to shape the future of this organization, we encourage you to apply.