Fantastic opportunity to join a global giant working client side looking after the design, implementation and reporting of in-house performance campaigns in multiple EMEA markets, across Facebook, Instagram, Tiktok & YouTube. The role will also communicate with AdTech & analytics teams and will liaise with external media agencies when required.
Duties include:
Partner with UK & EMEA stakeholders to understand the business segment's overarching annual marketing objectives, challenges & key beats, translating into effective paid performance plans.
- Work closely with different stakeholders around the company to ensure campaigns are aligned with content and objectives
- Attendance at key meetings providing insight and knowledge on biddable paid media
- Review and critique incoming creative & content to ensure it's aligned with objective and fit for purpose
- In-house campaign activation - schedule, test and launch campaigns in a timely manner with a variety of budgets.
- Track campaigns and optimise as appropriate
- Assist in reporting, tracking and measuring all activity in line with performance based KPIs and benchmarks
- Stakeholder management - provide regular audits, analysis and optimisations to improve campaign performance
- Manage an ongoing 'test and learn' optimisation programme to maximise performance
- Develop close relationships with media partners and external agencies
- Keep up to date with competitors/industry
Experience & Skills:
Proven knowledge and experience of paid/biddable channels and management platforms
Agency or in-house experience working on paid social campaigns
Experience working on entertainment and/or retail brands
Creative thinker with an understanding of digital marketing
This is a hybrid role 4 days a week in the office and 1 day a week from home. Non negotiable.
Please send CV before Tuesday 27th August if interested in this position