This exciting role offers a unique opportunity to bring to life group initiatives through marketing activity and events with the chance to work with our global partners. The post holder will report into the Senior Brand Manager and work very closely with Strategic Leads as well as other key stakeholders across the business.
Client Details
Retail
Description
Provide effective marketing management for all aspects of the programme. Including:
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Proposing, signing-off, developing, building and launching marketing contributions to projects
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Designing, developing and launching marketing materials in line with brand guidelines as appropriate (e.g. physical posters/postcards and digital adverts/CRM email journey) by:
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Coordinating with creative teams across the group to leverage existing marketing materials/expertise and work with internal and external resource to develop materials where required.
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Co-ordinating with agencies (including brand design, videographers, printers etc.) where appropriate, working closely with the Senior Brand Manager, Ecosystem Strategic Lead and other stakeholders for approval.
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Proposing marketing success metrics and route to KPI tracking for projects, aligning on these with the Strategic Lead.
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Aligning on customer journeys, from traffic generation strategies through to customer experience and KPI tracking
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- Define and implement the events strategy, working closely with a variety of key stakeholders across the business.
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Raise brand awareness externally and also embed our culture internally through engaging and informative events and campaigns that are on-brand and meet KPI's.
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Manage the events budget for the business and ensure that this is kept up to date and tracked on a month-by-month basis, demonstrating return on investment against event KPI's.
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Build relationships with key event organisers and suppliers to ensuring value for the business. Seeking new opportunities, ideas and ways of working to continually enhance and evolve our events programme.
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Manage attendance at key industry events and exhibitions through event planning, collaborative working groups, from conception through to delivery and measurement.
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Work closely with the Brand Team and external agencies on supporting materials required for events and projects including printed materials, stand design and digital assets.
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Provide guidance on best practice and develop 'toolkits' for a variety of other 'business as usual' events including careers fairs, CPD sessions and online events.
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Coordinate merchandise for key events ensuring they're on brand and in line with our sustainability strategy. Develop relationships with promotional suppliers for materials.
Profile
- Previous involvement in proposing, developing and launching marketing projects with preferable experience including working across cross-functional, multi-stakeholder environments.
- 5+ years' experience in event planning and management
- Developing clear KPIs and measuring ROI
- Budget management
- Collaborative working and stakeholder management across a large organisation
- Promoting B2B events, internally and externally.
Event strategy planning
Job Offer
47-55k pa + bens
Hybrid working with typically 1 day office based
Some UK travel with events
Start ASAP
Potential to go permanent