The senior digital marketing manager will lead the digital strategy ensuring we reach existing and new audiences via multiple digital channels. They will lead the digital approach to new channels and software ensuring all relevant teams and stakeholders are included.
Client Details
Retail
Description
- Develop and own the digital marketing strategy for the business with our external partners
- Build your stakeholder network of marketing colleagues, sales, design and external partners to deliver the strategy and build awareness of the brand.
- Create and communicate digital deployment plans for each platform that creates an integrated approach for the customer.
- Work alongside external agency to develop a multi-channel paid media strategy maximizing budgets to build best-in-class online performance.
- Support the SEO manager to create a focused organic content strategy to build success. Ensuring all new web content is created with SEO first in mind.
- Support CRO manager to create a data-led, test and learn approach strategy for conversion rate optimisation.
- Manage all digital budgets and support Head of Marketing with wider budget reporting where needed ensuring all reporting is up to date and spend accurately reported.
- Be the innovation lead in digital activity to enhance the customer experience across the whole journey.
- Be the project lead for all digital systems development and integration for all marketing and customer activity (CRM / Website / Mobile)
- Build and implement reporting/analytics for all digital channels to performance manage digital activity and spend. Translate these reports into simple dashboards/reports linked to business objectives for the business to understand performance.
- Work with brand team and external agencies to lead the development of unique and engaging video content for digital channels.
- Work with Senior Marketing Team to develop multi-channel marketing campaigns to promote key business messages and increase the quality of enquiries for the sales team
Profile
- Broad digital experience
- Line management experience
- Track record in delivering a digital strategy
Job Offer
Hybrid working - typically 2 days per week based in South Birmingham (3 days working remotely)
Salary 50kpa + benefits
13 month FTC