Job Description
Be all you can be with Hamberley
We have an exciting opportunity for a passionate and knowledgeable Marketing Executive to join us as our incredible marketing team.
At Hamberley Care Homes, we place our people we support at the heart of our service and shape our specialist care and rehabilitation around their unique needs.
This newly created role will involve working with the Group Head of Marketing to help develop, and implement, strategies to drive engagement and improve brand awareness, with a focus on generating referrals into our care homes.
This role will be hybrid, with up to two days a week in the office based in Luton and may require occasional travel across the UK.
What you'll be doing:
As our Marketing Executive, you'll build meaningful relationships with our stakeholders to
- Design and development of agreed marketing campaigns from concept to delivery, leveraging internal support and working collaboratively with the Marketing Team.
- Use data tracking tools to monitor performance.
- Develop marketing materials such as digital ads, newsletters, posters, planning PR.
- Support with creating relevant content in line with branding guidelines.
- Support the homes with social media training and monitoring their channels.
- Produce marketing insights and understand consumer trends. - Regular audits of social platforms, website and metrics of existing campaigns.
- Manage multiple social media accounts, create and publish content, as well as monitor and respond to comments and messages.
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
Could you be part of our team?
The successful applicant will:
- Possess a CIM qualifications or marketing degree.
- Be experienced in a multi-functional marketing role – ideally working within a health/ social care environment in a similar role.
- Have excellent copywriting skills and ability to produce blog posts and relevant content for the homes.
- Excellent written and verbal communication skills and confidence in interacting at all levels.
Hamberley People
We respect and value our residents and each other. At Hamberley Care Homes, we believe in the importance of what we do and why we do it. Creative and empowered, our people see every day as an opportunity for growth and development. We make ideas happen. Together we can achieve anything. Be part of it!
About Hamberley
The award-winning Hamberley Care Group is changing the way that elderly care is delivered through our luxury homes across the UK. Fast-growing and innovative, we're opening three new homes in 2023. Recognised for our exceptional approach to care, we were chosen as Residential Care Provider of the Year in 2019 and 2022.