Digital Marketing Specialist | Up to £32k | Chippenham (Hybrid)**
We're looking for a passionate Digital Marketing Specialist to join this dynamic marketing team, reporting directly to the Digital Marketing Manager. If you're a tech-savvy marketer who thrives on all things digital and technology, and you want to make an impact in a B2B environment, we want to hear from you!
Key Responsibilities:
- Collaborate with the Digital Marketing Manager to develop and implement the digital marketing strategy, focusing on lead generation, brand awareness, and social media.
- Manage and execute paid social media campaigns and Search Engine Marketing (SEM) initiatives with internal teams and agencies.
- Oversee website updates using the CMS and work on improving user experience and website projects.
- Plan and schedule social media content, tracking performance against KPIs.
- Use marketing automation tools to drive campaign success and promote B2B services.
- Work with the internal design team to create engaging assets for social media, emails, and PPC campaigns.
- Analyse digital performance using tools like Google Analytics and Salesforce to optimize results.
- Stay on top of digital marketing trends and contribute to the long-term success of the strategy.
Skills & Experience:
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1-2 years of digital marketing experience in a B2B setting, ideally with knowledge of content writing, marketing automation, and social media.
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Strong project management skills with a proven track record of delivering campaigns from start to finish.
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Excellent communication skills, including copywriting, proofreading, and editing.
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Strong organizational skills and the ability to juggle multiple projects at once.
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Experience using website CMS, social media management tools, and analytics platforms.
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Qualifications:
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Degree in Marketing, Business, or a related field (desirable).
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Knowledge of marketing automation platforms, Salesforce, and Adobe (desirable).
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Certifications in Google Analytics or other digital marketing qualifications (desirable).
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Hybrid working model.
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A supportive, safety-first workplace with great benefits, including a pension scheme, generous holiday allowance, cycle-to-work scheme, and employee discounts.